GreatCall's First Lady of Wireless Shares Favorite Easy-to-Use Tech Gifts for Staying...

GreatCall's First Lady of Wireless Shares Favorite Easy-to-Use Tech Gifts for Staying Connected this Holiday Season

These Products Are Easy to Use Right Out of the Box for the

Technophobes on Your ListDEL MAR, Calif.--(Business Wire)--The holiday season is fast approaching, bringing mounting pressureto find the perfect gift for everyone on your list. While there isalways much fanfare around products that have lots of bells andwhistles, many people prefer gifts that help them stay connected inthe easiest way possible. Arlene Harris is known as the First Lady of Wireless (first womanto be inducted into the Wireless Hall of Fame, in 2007) and is theinventor of the popular Jitterbug(R) cell phone and service. Sheunderstands the frustration of trying to share in the daily lives ofloved ones who are often intimidated by the complicated technology,products and gadgets we rely on to stay connected but that simplydon't work the way they want them to. In a recent poll by the ConsumerElectronics Association (CEA), 87 percent of respondents agree thatease of use is the most important factor when evaluating newtechnologies. This year, shoppers can take advantage of some veryelegant products that can be used within minutes, with no manualsrequired! To help bring families and friends closer this Holiday season, Ms.Harris suggests several user-friendly tech products that really standout for their simplicity. "Connecting is more important than everduring the Holiday season," said Harris. "It's a time when people wantto share important moments and memories - but given our mobilelifestyles it's just not always possible to do this in person.Luckily, there are new products coming to market that really helppeople feel connected and in touch with each other, without having tothink about anything remotely technical." Arlene's Top Picks For Easy-To-Use Tech Gifts A cell phone is one of the most important "connectors" we havethese days, enabling people to come together at any time, fromanywhere. But many people reject traditional, feature-laden cellphones, which is exactly why Ms. Harris's invention has become sopopular. The Jitterbug(R) Cell Phone and Service (www.jitterbug.com)is not just an easy-to-use phone with bigger backlit buttons andlarger, easy-to-read text, but a whole new cell phone experiencetailored specifically to the needs of those who want simplicity. It'sa great gift for Mom and Dad and a "wish list" item for anyone whowants a hassle-free way to connect with family and friends whenthey're away from home. Now available in a stylish Graphite color inaddition to the original White, Jitterbug provides a more intuitiveuser experience, thoughtful features and personalized service with a"human touch". Live, Jitterbug operators are available 24-hours a dayare on hand to place calls, provide directory assistance and add namesto the phone list. Jitterbug is an affordable gift for anyone thisholiday season, priced competitively at $147 with service plans as lowas $10 a month. And unlike other cell phone companies, Jitterbugoffers no contracts, no fees to switch or cancel, no long distance andno roaming fees. Jitterbug is nationally available directly throughJitterbug and has recently launched in retail stores as well. Visitwww.jitterbug.com to find a store near you. MyCelery(R) (www.mycelery.com) lets people send and receive emailswithout a computer or Internet connection. It works with any faxmachine and can gracefully share a single home phone line. MyCelery(R)is the only system designed to convert handwritten letters into emailand deliver auto-printed email and color photos, so everyone gets tokeep in touch the way that's best for them. MyCelery(R) retails for$13.98 per month for color messages, and $8.98 per month for black andwhite. A ready-to-email fax machine is also available for $99.00. Kensington's Ci Lifestyle Collection (www.kensington.com)Kensington Computer Products Group is a worldwide leader in deliveringSmart Made Simple(TM) computing accessories for the mobileprofessional. A perfect gift for this Holiday season, Kensingtonoffers the Ci Lifestyle Collection, the first line of computeraccessories designed to fit consumers' lifestyles and the environmentsin which they compute. The Kensington Ci Lifestyle Collection featuresthinly-designed, space-saving wireless computing accessories withintelligent features such as back up power and sleep state, providingboth style and functionality and ease of use right out of the box.Stylish yet modern colors to choose from include orange, green, red,silver and black. It includes five ultra-thin mice and one desktop setdesigned to fit your hand, your workspace and your travel bag, so youcan work wherever you are. The Kensington Ci Lifestyle Collection isoffered in six different SKU's ranging in price from $34.99 to $79.99for the desktop set. About GreatCall, Inc. GreatCall was founded by Arlene Harris, a 45-year veteran inwireless and creator of the highly regarded SOS emergency phone, andMartin Cooper, the father of the first portable cellular phone.GreatCall's vision is to connect people with family and friends whenthey are away from home by providing a simple phone and personalizedservice that works the way they want it to. The company's support andsystems are centered on simplicity, personalization and an emphasis onconvenience and comfort. GreatCall is located in Del Mar, CA. For moreinformation, please visit www.jitterbug.com.Connecting Point Communications for GreatCallTanya Jeffers, 415-897-0999tjeffers@cpcomm.comJosselyn Salter, 415-442-4034jsalter@cpcomm.comCopyright Business Wire 2007