Clorox(R) FreshCare(TM) Kitchen & All-Purpose Towels Powered by HaloShield(R) Now...
Clorox(R) FreshCare(TM) Kitchen & All-Purpose Towels Powered by HaloShield(R) Now Available At Wal-Mart(R) Stores Nationwide SEATTLE--(Business Wire)-- HaloSource(R), a global antimicrobial and clean technologies solutions company, has broadened the reach of its HaloShield(R) ingredient brand, with the introduction of Clorox(R) FreshCare(TM) Towels, now available in Wal-Mart stores nationwide. Clorox(R) FreshCare(TM) Towels, powered by HaloShield, are protected against the growth of odor-causing bacteria. HaloShield(R) is a patented coating that binds chlorine-based bleach to household textiles made of cotton. The HaloShield coating, combined with the power of Clorox(R) Regular-Bleach inhibits the growth of odor-causing bacteria on the towel or dishcloth. Antimicrobial protection of the towel is reactivated every time the product is washed with Clorox(R) Regular-Bleach and lasts the lifetime of the product. "With FreshCare(TM) Towels, you don't need to worry about foul smelling dishcloths or hand towels," says HaloSource CEO John Kaestle. "We are excited to be able to bring this technology to market and offer a solution to this everyday problem." "The HaloShield technology allows us to provide a solution to the real concerns consumers have about cleanliness when they use traditional towels and sponges," said Suzanne Sengelmann, vice president, Clorox Cleaning New Business Division. "Clorox(R) FreshCare(TM) Towels provide assurance to parents who are looking for ways to help keep their homes cleaner." Other antimicrobial HaloShield-treated items include a range of uniform products for use in medical environments and bed linens designed for institutional use. ABOUT HALOSOURCE: HaloSource(R) is a global, antimicrobial and clean technology solutions company that provides reliable, tested and proven solutions in the product categories of clean water and infection control. The company was founded in 1997 with the goal of improving quality of life and health through unique, proprietary antimicrobial solutions that reliably and effectively purify water and kill germs. HaloSource's ingredient brands include: HaloPure(R), HaloShield(R), SeaKlear(R) and StormKlear(R). HaloSource provides partners with unique, proprietary solutions that offer broad market potential and acceptance and help partners differentiate their offerings from those of competitors. HaloSource-branded ingredients are based on innovative, patented, game-changing technologies that enable partners to quickly enhance and differentiate their products. Based in the Seattle, Washington area, HaloSource is a worldwide employer and operates manufacturing plants and offices in Raymond, Washington, Shanghai, China and Bangalore, India. For more information please visit on the web at www.halosource.com. ABOUT CLOROX: The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2007 revenues of $4.8 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works(TM) natural cleaners, Armor All(R) and STP(R) auto-care products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R) charcoal, Hidden Valley(R) and K C Masterpiece(R) dressings and sauces, Brita(R) water-filtration systems, Glad(R) bags, wraps and containers, and Burt's Bees(R) natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. For more information about Clorox, visit www.TheCloroxCompany.com. HaloSource David Kowalick, Director, HaloShield Coatings 425-974-1936 dkowalick@halosource.com Copyright Business Wire 2008
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