Clorox(R) FreshCare(TM) Kitchen & All-Purpose Towels Powered by HaloShield(R) Now...

Mon Apr 14, 2008 11:59pm EDT
 
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Clorox(R) FreshCare(TM) Kitchen & All-Purpose Towels Powered by HaloShield(R) Now Available At Wal-Mart(R) Stores Nationwide

SEATTLE--(Business Wire)--
HaloSource(R), a global antimicrobial and clean technologies
solutions company, has broadened the reach of its HaloShield(R)
ingredient brand, with the introduction of Clorox(R) FreshCare(TM)
Towels, now available in Wal-Mart stores nationwide.

   Clorox(R) FreshCare(TM) Towels, powered by HaloShield, are
protected against the growth of odor-causing bacteria. HaloShield(R)
is a patented coating that binds chlorine-based bleach to household
textiles made of cotton. The HaloShield coating, combined with the
power of Clorox(R) Regular-Bleach inhibits the growth of odor-causing
bacteria on the towel or dishcloth. Antimicrobial protection of the
towel is reactivated every time the product is washed with Clorox(R)
Regular-Bleach and lasts the lifetime of the product.

   "With FreshCare(TM) Towels, you don't need to worry about foul
smelling dishcloths or hand towels," says HaloSource CEO John Kaestle.
"We are excited to be able to bring this technology to market and
offer a solution to this everyday problem."

   "The HaloShield technology allows us to provide a solution to the
real concerns consumers have about cleanliness when they use
traditional towels and sponges," said Suzanne Sengelmann, vice
president, Clorox Cleaning New Business Division. "Clorox(R)
FreshCare(TM) Towels provide assurance to parents who are looking for
ways to help keep their homes cleaner."

   Other antimicrobial HaloShield-treated items include a range of
uniform products for use in medical environments and bed linens
designed for institutional use.

   ABOUT HALOSOURCE:

   HaloSource(R) is a global, antimicrobial and clean technology
solutions company that provides reliable, tested and proven solutions
in the product categories of clean water and infection control. The
company was founded in 1997 with the goal of improving quality of life
and health through unique, proprietary antimicrobial solutions that
reliably and effectively purify water and kill germs. HaloSource's
ingredient brands include: HaloPure(R), HaloShield(R), SeaKlear(R) and
StormKlear(R). HaloSource provides partners with unique, proprietary
solutions that offer broad market potential and acceptance and help
partners differentiate their offerings from those of competitors.
HaloSource-branded ingredients are based on innovative, patented,
game-changing technologies that enable partners to quickly enhance and
differentiate their products.

   Based in the Seattle, Washington area, HaloSource is a worldwide
employer and operates manufacturing plants and offices in Raymond,
Washington, Shanghai, China and Bangalore, India.

   For more information please visit on the web at
www.halosource.com.

   ABOUT CLOROX:

   The Clorox Company is a leading manufacturer and marketer of
consumer products with fiscal year 2007 revenues of $4.8 billion.
Clorox markets some of consumers' most trusted and recognized brand
names, including its namesake bleach and cleaning products, Green
Works(TM) natural cleaners, Armor All(R) and STP(R) auto-care
products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R)
charcoal, Hidden Valley(R) and K C Masterpiece(R) dressings and
sauces, Brita(R) water-filtration systems, Glad(R) bags, wraps and
containers, and Burt's Bees(R) natural personal care products. With
8,300 employees worldwide, the company manufactures products in more
than two dozen countries and markets them in more than 100 countries.

   For more information about Clorox, visit www.TheCloroxCompany.com.

HaloSource
David Kowalick, Director, HaloShield Coatings
425-974-1936
dkowalick@halosource.com

Copyright Business Wire 2008

 

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