Grand Union Family Markets to Utilize Revionics Price Optimization Services

SACRAMENTO, Calif.--(Business Wire)--
Revionics, Inc. today announced that Grand Union Family Markets
has chosen Revionics as their solution provider for price
optimization. As part of the agreement, Grand Union can utilize
Revionics complete portfolio, which includes price optimization,
promotional planning and optimization, category analytics, and
competitive price auditing. Revionics solution is offered as via
Software-as-a-Service (SaaS), in an affordable, pay-as-you-go
approach.

Grand Union, based in Clifton Park, NY, operates stores in New
York, Vermont, Massachusetts, Connecticut, and Pennsylvania. A full
service grocer, Grand Union has a long history of providing a full
selection of high quality, wholesome products at great prices.

"Revionics will be instrumental in providing a unified, strategic
pricing solution across all of our stores," said Dan Bain, Vice
President and General Manager for Grand Union. "We are definitely
looking forward to seeing the same increases in margin and sales
growth as Revionics has shown for other retailers utilizing their
price and promotion optimization solution."

"Grand Union Family Markets performed a tremendous amount of due
diligence to ensure Revionics was the right partner," said Todd
Michaud, Revionics President and CEO. "We are delighted at being
selected, and look forward to providing their stores an excellent
return for their investment!"

About Revionics, Inc.

Revionics is a leading provider of price, promotion and category
optimization technology for Fast Moving Consumer Goods Retailers. The
Revionics Advanced Pricing System (RAPS) generates increased sales and
profits through sophisticated consumer demand intelligence and
proprietary retail pricing science. The Revionics offering is
available to retailers as a Software-as-a-Service (SaaS) subscription
offering over the Internet. For more information please visit
www.revionics.com.

Revionics, Inc.
Susan Boyme, 916-797-6051 ext. 7832
Vice President of Marketing
sboyme@revionics.com

Copyright Business Wire 2008