Sirit Plug-n-Play Readers Authenticate Sports Memorabilia

Thu Nov 29, 2007 8:17am EST
 
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Prova Group Inc. to roll out collectibles application at Football SpectacularShowTORONTO, Nov. 29 /PRNewswire-FirstCall/ - Sirit Inc. ("Sirit") (TSX: SI),a leading provider of radio frequency identification ("RFID") technology,announced today that Prova Group, Inc. ("Prova") has selected Sirit'sPlug-n-Play SDIO reader as the RFID platform for their sports memorabiliaauthentication application. The portable reader solution will be usedexclusively at the Football Spectacular Show, a large sports collectiblesexhibition starting today at the Dallas Convention Center.

Prova's authentication application is designed to prevent counterfeitingof all types of collectibles, utilizing the SDIO Plug-n-Play reader operatingat 13.56 MHz and ISO 15693 RFID tags. Each tag is assigned a unique identityassociated with the signed collectible which is then registered in Prova'ssecure database creating an undisputable authentication record for present andfuture owners.

"The Sirit SDIO reader was selected because of its plug-and-playcompatibility with HP's iPAQ pocket PC, in addition to the reader's durabilityand reliability," stated Charles Humphreyson, CEO of Prova Group, Inc."Ultimately, Sirit's high level of commitment to service and support wascritical in our decision process."

"We are excited about Prova selecting our reader for this application,"stated Tony Sabetti, vice president, RF Solutions for Sirit Inc. "This is thetype of implementation that hits the sweet spot for our Plug-n-Play products.These cost-effective readers can turn everyday tools such as smartphones,PDAs, handheld computers and laptop PCs into mobile RFID devices. Couple thatwith the iPAQ's wireless communications capability and you have a very useful,real-time adaptation of RFID technology."

This will be the first time Prova will use the "mobile authentication"system during autograph sessions at this week's Football Spectacular Showfeaturing NFL icons including Emmitt Smith, Troy Aikman, Michael Irvin, JoeMontana, Jerry Rice, Gayle Sayers, Earl Campbell, Thurman Thomas and manyothers. The Prova system records the exact time of the signature, thecelebrity's secure identification code and where the signature occurred.

"Moving to the Sirit reader brings mobility and flexibility of use, easiertag reading, and it lowers our costs for implementation and set-up," concludedMr. Humphreyson.

Sirit's family of Plug-n-Play products includes a USB as well as SDIOversion and incorporates an integrated antenna supporting a wide variety oftag protocols. The reader simply plugs into one of these ports, opening up newpossibilities for RFID application development. Sirit also provides a softwaredevelopment kit that includes standard software libraries, user referencemanual, protocol reference guide, plus sample applications with source code.Sirit Plug-n-Play RFID products may be purchased from distributors andresellers worldwide. Information on all other Sirit products can be found atwww.sirit.com.

About Prova Group Inc.

Prova is a Web 2.0 Software as a Services (SaaS) company based in Irving,Texas using a platform integrating RFID, mobile wireless, social networkingand database technologies to provide ubiquitous accessibility and transparencyto the information required for collectibles industry participants toconfidently conduct their business anytime anywhere.

Prova's mission is to simplify and accelerate the commerce of the $40billion annual worldwide collectible and memorabilia industry. Prova believesits platform will energize the collectibles industry by offering innovativeservices that qualify the authenticity of items and the framework to syndicaterich media and interactive content that augment a collector's knowledge.Prova's platform enriches the value of a collectible by embedding the visualcharacteristics of a collectible item with the item's provenance.

About Sirit Inc.

Sirit Inc. (TSX: SI) is a leading provider of Radio FrequencyIdentification (RFID) technology worldwide. Harnessing the power of Sirit'senabling-RFID technology, customers are able to more rapidly bring highquality RFID solutions to the market with reduced initial engineering costs.Sirit's products are built on more than 14 years of RF domain expertiseaddressing multiple frequencies (LF/HF/UHF), multiple protocols and arecompliant with global standards. Sirit's broad portfolio of products andcapabilities are easily customized to address new and traditional RFID marketapplications including Supply Chain & Logistics, Cashless Payment (includingElectronic Tolling), Access Control, Automatic Vehicle Identification, NearField Communications, Inventory Control & Management, Asset Tracking andProduct Authentication. For more information, visit www.sirit.com.

Cautionary Note Regarding Forward Looking Statements

Safe Harbor Statement under the United States Private SecuritiesLitigation Reform Act of 1995: Except for the statements of historical factcontained herein, the information presented constitutes "forward-lookingstatements" within the meaning of the Private Securities Litigation Reform Actof 1995. Such forward-looking statements involve known and unknown risks,uncertainties and other factors which may cause the actual results,performance or achievement of Sirit to be materially different from any futureresults, performance or achievements expressed or implied by suchforward-looking statements. Readers are cautioned not to place undue relianceon these forward-looking statements. Actual results may differ materially fromthose indicated by these forward-looking statements as a result of risks anduncertainties impacting Sirit's business which are discussed in the sectionentitled "Description of the Business - Risks Factors" in Sirit's AnnualInformation Form dated March 19, 2007 as filed with the securities regulatoryauthorities in Canada via SEDAR. Although Sirit has attempted to identifyimportant factors that could cause actual results to differ materially, theremay be other factors that cause results not to be as anticipated, estimated orintended. Sirit does not undertake any obligation to update anyforward-looking statements contained in this document as a result of newinformation, further events or otherwise.

"Sirit", the Sirit Design and "vision beyond sight" are all trademarks of

Sirit Inc. All other names of actual companies and products mentioned

herein may be the trademarks of their respective owners.SOURCE Sirit Inc.Bill Allen, Sirit Inc., (972) 243-7208 x2134, ballen@sirit.com; LoreleiLuchkiw, Sirit Inc., (416) 367-1897 x249, lluchkiw@sirit.com

 

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