Maui Land & Pineapple Company Announces Executive Promotion

Robert Webber Named Chief Operating Officer and Executive Vice
President
KAHULUI, Hawaii--(Business Wire)--
Maui Land & Pineapple Company, Inc. (AMEX:MLP) today announced the
appointment of Robert Webber as chief operating officer and executive
vice president, effective immediately. In this role Webber will assume
direct operational responsibility for ML&P's two principal operating
units: Maui Pineapple Company and Kapalua Land Company and continue to
report to David C. Cole, ML&P's chairman, president and CEO. Webber
will continue to serve as chief financial officer for the company.

"Rob has been an exceptional CFO for Maui Land & Pineapple
Company," said Cole. "He has led several key initiatives and has been
instrumental in setting operating strategy for Kapalua Land Company,
Ltd. and Maui Pineapple Company, Ltd. In his new role, Rob will
continue to supervise Resort operations, finance, marketing and other
corporate services, as well as our agriculture and business
development initiatives. I have no doubt Rob will continue to excel in
his dual roles as CFO and COO."

Webber joined Maui Land & Pineapple Company in May 2006 as chief
financial officer and senior vice president of business development.
Previously Mr. Webber served as the President and CEO of two
publicly-held technology firms in Southern California and worked in
the agriculture and resort industries as a consultant for McKinsey &
Company, Inc. He received his J.D. degree from Columbia Law School and
his M.B.A. from Harvard Business School.

Maui Land & Pineapple Company, Inc. is committed to the
integration of agriculture, natural resource management and
eco-effective design principles to create and manage holistic
communities. ML&P's vision of holistic communities is based on the
traditional Hawaiian model of ahupua`a, a system of self-reliance
based on the artful use of land and water resources to sustain island
life indefinitely. ML&P is a Hawai`i corporation and successor to a
business organized in 1909. Its principal operating subsidiaries are
Maui Pineapple Company Ltd., a producer and marketer of Maui Gold (R)
pineapple, and Kapalua Land Company Ltd., operator of Kapalua Resort,
a master-planned resort community in West Maui.

ML&P
Teri Freitas Gorman, 808-877-3857
or
Bennet Strategic Communications
Joan Bennet, 808-531-6087 ext. 1

Copyright Business Wire 2008