REG-Pulse Group Plc: Pulse Unveiled Mobile and IVR Research Solutions

PULSE GROUP PLC (Ticker PGRP)

Press '1' for Pulse

Pulse today unveiled its beta Mobile and IVR (Interactive Voice Response)
research solutions. The offering will be the first of its kind in Asia, and
will supplement the online and traditional telephone market research, putting
the company well ahead of competitors in providing cost-effective and
innovative research methods.

With this solution, Pulse will gain additional access to the 1.5Bn mobile
subscribers throughout Asia, and Pulse's clients will also be enabled with a
self-serve platform that will yield further cost savings and efficiencies.

Pulse's multi-mode data-collection solution is aimed at providing clients with
a suite of services and choices for researching diverse consumer groups, while
streamlining project costs to a minimum.

Pulse's CEO, Bob Chua commented "We have always focussed on a holistic and
representative approach towards research throughout Asia, and the multi-faceted
Online, Mobile, CATI (telephone response) and IVR offering is extremely
compelling, allowing us to reach consumers in both growing and mature markets
at a lower cost. IVR is relatively new for research in Asia, however we believe
this poses a wonderful opportunity to migrate costly continuous tracking
programs towards a hybrid and scalable solution. As for the mobile research
option, this enables us to reach the evolving consumer in the world's most
mobile connected region, while also leveraging our online panels where
relevant. Our clients are very excited about the opportunity, and likewise so
are we."

About Pulse Group PLC

Pulse Group plc is a holding company whose wholly owned subsidiary, Pulse BPO
Sdn. Bhd. (together, the "Pulse Group"), is a leading provider of research
process outsourced ("RPO") services within the Asia-Pacific region

predominantly to market research and media companies, based anywhere around the
world, wishing to conduct research within the region. It also provides its
services to RPO companies based in other parts of the world who have a need to
conduct research within the Asia-Pacific region.

Please visit www.pulse-group.com for more information.

The Directors take responsibility for the content of this announcement.

ENQUIRIES:

PULSE GROUP PLC

BOB CHUA, CHAIRMAN

TELEPHONE: +6 (03) 2167 6666

EMAIL: bob.chua@pulse-group.com

CORPORATE ADVISERS

WHIM GULLY CAPITAL LLP

OLIVER COOKE, PARTNER

TELEPHONE: +44 (0) 1488 608877

EMAIL: OCOOKE@WHIMGULLYCAPITAL.COM

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