Green Packet Creates Opportunity for Operators to Partake in Application Store Frenzy

Green Packet`s Intelligent Services Management Platform Satisfies Operators,
Subscribers and Content Developers
HONG KONG--(Business Wire)--
Green Packet Berhad (Greenpacket), a leading developer of next generation mobile
broadband and networking solutions, launched its new innovative carrier
solution, Infinit Services Management Platform (ISMP), at the AppsXchange Asia
conference, today. ISMP enables Operators to start their own application store
at a cost efficient rate and a faster time to market.

Application stores are fast gaining popularity and those involved are raking in
huge revenues. Although Operators play a vital role enabling connectivity,
current application store business models do not grant Operators a fair share of
the revenue.

Greenpacket advocates that Operators should launch their own application store
and increase ARPU from the sale of applications. An application store is an
ideal way for Operators to differentiate from their competitors while meeting
subscribers` demand for innovative services.

"ISMP is the result of rigorous R&D to produce a platform that simplifies an
Operator`s entry into this arena. It is cleverly designed to leverage on an
Operator`s existing resources such as Billing and CRM systems, enabling the
launch of an application store in a very short period of time," said Kelvin Lee,
Senior General Manager of Greenpacket. "It works with multiple end-user devices
and operating systems so that Operators can reach out to all subscribers."

ISMP is architectured to intelligently utilize available CRM data and recommend
relevant applications to subscribers, based on lifestyle patterns and purchasing
behaviour.

Billing is also hassle free for subscribers as payment for applications is
consolidated into their monthly bills. This means subscribers can purchase
applications in a secure environment without the need to use their credit cards
online.

Additionally, ISMP offers Operators a centralized avenue to host and manage all
services and applications, both existing (for example, website or application
portal) and new, from one focal point. With this, subscribers can indulge in
cool applications or utilize the Operator`s self-care services from a single
interface.

Content developers also benefit from a centralized system to access development
kits and submit or obtain approvals for their applications. With a dynamic
applications marketing mechanism, all applications gain favourable competition
and selling ground.

"ISMP reaffirms Greenpacket`s commitment to provide innovative solutions for
Operators to meet their customers` needs and grow their business. ISMP is
network independent and can be adopted by any Operator," added Lee.

Green Packet will showcase ISMP during AppsXchange Asia, JW Marriot, Hong Kong
from 16-17 November 2009 and GSMA Mobile Asia Congress, Hong Kong Convention and
Exhibition Centre from 18 - 19 November 2009.

Aside from Asia, Greenpacket will be taking ISMP to MEA, CALA, North America and
Europe.

Green Packet Berhad
Sales & Marketing Contact:
Carol Koh, +603 7450 8888 ext. 8379
Director, Global Marketing
carol.koh@greenpacket.com

Copyright Business Wire 2009