latimes.com Readers Discover New Content With Aggregate Knowledge

Joins Pique Discovery Network to Drive EngagementSAN MATEO, Calif.--(Business Wire)--Aggregate Knowledge today announced a deal with the Los AngelesTimes Media Group to deliver user-driven content suggestions on TheTimes web site. Pique Onsite(TM) Discovery from Aggregate Knowledgewill be deployed on the new Travel section of latimes.com, as well asforthcoming sections, to help users discover new and exciting content.That rollout will occur in coming months. Pique Onsite Discovery provides user-driven content suggestions inthe form of "People Who Viewed This Also Viewed That," across mediaweb sites. The Pique Onsite offering drives suggestions for many typesof content including breaking news, articles, videos, photos, andblogs. With each click, Pique Onsite delivers content suggestionsbased on what visitors are actually viewing on the site. "Aggregate Knowledge is playing a key role in driving userengagement at latimes.com and we are pleased to be working with them,"said Jason Oberfest, managing director of product strategy for LosAngeles Times Interactive. "The Pique Onsite Discovery service is animportant part of our strategy to use the wisdom of our users as ameans of recommending content." Pique Onsite is part of the Pique Discovery(TM) Network byAggregate Knowledge, which is a set of offerings that enable mediacompanies to drive content and product suggestions on their own sites,through email, and to and from partner, retail and advertiser sites inthe network. The Pique Discovery Network helps companies improveengagement, create new revenue opportunities, drive more traffic, andmaximize the value of all their content assets. "latimes.com serves one of the largest, most influential mediamarkets in the United States and we are committed to helping millionsof visitors discover the content they love on their site," said PaulMartino, CEO and founder of Aggregate Knowledge. "Leading mediacompanies like the Los Angeles Times.com are turning to AggregateKnowledge to help maximize exposure and engagement around all of theircontent assets, drive page views, and create differentiated andmemorable web site experiences." About the Los Angeles Times The Los Angeles Times is the largest metropolitan daily newspaperin the country, with a daily readership of 2.2 million and 3.2 millionon Sunday. The Los Angeles Times and its media businesses andaffiliates - including latimes.com, The Envelope, Times CommunityNewspapers, Hoy, and California Community News - reach approximately8.1 million or 62% of all adults in the Southern Californiamarketplace. The Pulitzer Prize-winning Los Angeles Times, has been coveringSouthern California for over 125 years and is part of Tribune Company

(NYSE:TRB), one of the country's leading media companies withbusinesses in publishing, the Internet and broadcasting. Additionalinformation about the Los Angeles Times is available atwww.latimes.com/mediacenter. About Aggregate Knowledge Aggregate Knowledge provides the Pique Discovery Network. ThePique Discovery Network connects consumers to the hottest products,hidden content gems, and coolest items from industry leading retailersand media companies. Pique Discovery Network companies improveengagement and sales conversions, create new revenue opportunities anddeliver differentiated experiences on their web sites. AggregateKnowledge was recently acknowledged as an AlwaysOn Media 100 winner, aSupernova Connected Innovator and was selected as a "Ones to Watch"company by Dealmaker Media. Aggregate Knowledge is funded by premierventure capital firms Kleiner Perkins Caufield & Byers, DAG Venturesand First Round Capital. Aggregate Knowledge, the Aggregate Knowledge logo, AggregateKnowledge Discovery, Pique, Pique Discovery Network, Pique Onsite,Pique Multi-Site, Pique Email, Pique Affiliate, Pique DiscoveryEngine, and the Pique Discovery Window are trademarks of AggregateKnowledge Corporation in the United States, other countries, or both.All other company, product, or service names may be trademarks orservice marks of others. All statements regarding plans, directions,and intent of Aggregate Knowledge are subject to change withoutnotice.Krause Taylor Associates for Aggregate KnowledgeFalguni Bhuta, 408-918-9087 (direct)408-918-9080 (main)falguni@krause-taylor.comorLos Angeles TimesNancy Sullivan, 213-237-6160nancy.sullivan@latimes.comCopyright Business Wire 2007