GSMA Unveils Stellar Speaker Line Up for 2009 Mobile Asia Congress

GSMA Also Announces Call for Entries for the 4th Annual Asia Mobile Awards

LONDON, July 13 /PRNewswire/ -- The GSMA today announced that the CEOs of some
of the world's largest and most influential mobile operators, including Bharti
Airtel, China Mobile, China Unicom, CSL, NTT DOCOMO, SoftBank Mobile, Telenor
and Zain will deliver keynotes at the 2009 Mobile Asia Congress to be held
18-19 November 2009 at the Hong Kong Convention and Exhibition Centre. The
GSMA also announced that it is now accepting nominations for the 2009 Asia
Mobile Awards, which will be presented at the Mobile Asia Congress.

"The Mobile Asia Congress will bring together the leadership of mobile
operators and key players in the broader Asian mobile ecosystem in an
exclusive forum for sharing the visions and strategies that will shape the
mobile future," said Michael O'Hara, chief marketing officer for the GSMA.
"We're delighted that these executives are able to participate in our
conference programme - all Mobile Asia Congress attendees will benefit from
the perspectives and keen insights that our keynote speakers will offer."

Keynote speakers confirmed for Mobile Asia Congress to date include:
-- Manoj Kohli, President and CEO, Bharti Airtel
-- Wang Jianzhou, Chairman and CEO, China Mobile
-- Chang Xiaobing, Chairman and CEO, China Unicom
-- Tarek Robbiati, CEO, CSL Limited
-- Ryuji Yamada, President and CEO, NTT DOCOMO
-- Masayoshi Son, Chairman and CEO, SoftBank Mobile
-- Jon Fredrik Baksaas, President and CEO, Telenor Group

-- Dr. Saad Al Barrak, CEO, Zain Group

Over a two-day period, approximately 1,000 senior mobile industry executives
from across the world will attend this exclusive leadership event, which will
explore high-growth industry areas, emerging topics and a mainstay of
strategic and technological issues, with an emphasis on developments in the
Asian market. In addition to a product showcase featuring key mobile
technologies and solutions, the 6th annual Mobile Asia Congress will afford
attendees important networking and business development opportunities. For
more information on Mobile Asia Congress, please visit
http://www.mobileasiacongress.com/.

Asia Mobile Awards Honour Excellence and Innovation
The Asia Mobile Awards are designed to highlight and reward the latest
change-driving products, services and initiatives from across the Asia mobile
ecosystem.
Awards will be presented in the following categories:
-- Best Mobile Game
-- Best Mobile Music Service
-- Best Mobile TV or Video Service
-- Best Mobile Advertising or Marketing
-- Best Mobile Enterprise Application, Product or Service
-- Best Mobile Internet Service
-- Best Mobile Money Service
-- Mobile Money for the Unbanked
-- Best Mobile Broadband Handset or Device

-- Green Mobile

The Asia Mobile Awards are judged by an independent panel comprising leading
journalists, analysts and academics from across the region. They are open to
organisations from across the industry value chain that provide mobile
products and services that are commercially available today in at least one
Asian market. Among the winners in 2008 were Bharti Airtel, Gameloft, KT,
Nokia, SK Telecom, Telstra and Total Access Communications.

The deadline for submitting nominations for the 2009 Asia Mobile Awards is
Tuesday 15th September 2009. Winners will be recognised at an awards ceremony
on Wednesday 18th November at the Mobile Asia Congress. Additionally, and for
the first time, winners of the Asia Mobile Awards will be automatically
shortlisted for the GSMA's prestigious Global Mobile Awards, which will be
presented at the world's leading mobile industry event, the Mobile World
Congress in Barcelona, in February 2010. Full category information and online
entry forms can be found at: www.asiamobileawards.com

Mobile Innovation Grand Prix
The Asia Tournament of the GSMA's 2010 Mobile Innovation Grand Prix
competition - a category of the GSMA's Global Mobile Awards 2010 - will also
take place at the Mobile Asia Congress in Hong Kong in November. The Mobile
Innovation 'Grand Prix' was created with the primary goal of showcasing
promising entrepreneurs from small and medium-sized companies who are
introducing innovative products and services. During the Asia event, companies
from the region will compete in various categories reviewed by a judging panel
comprised of senior executives from mobile operators and venture capital
firms. Two overall winners from the Asia leg will win a trip to compete for
the Mobile Innovation Grand Prix title at the Mobile World Congress in
Barcelona.

About the GSMA
The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry. For more information, please visit
http://www.gsmworld.com

SOURCE GSM Conference Limited

Dorothy Fung, +852 9184 6713, or Daniel Lowther, +44 7747 636 687, or Richard
Fogg, +44 7887 845 236, all of GSMA, Mac09@the-cc-group.com