GoldenAgeMedical.Com Announces National TV Campaign

Mon Jul 6, 2009 3:00am EDT
 
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Online retailer, GoldenAgeMedical.Com is pleased to announce a new national TV
ad campaign that will be running across multiple networks and across a broad
spectrum of timeslots, including early evening primetime.

CHARLESTON, S.C., July 6 /PRNewswire/ -- GoldenAgeMedical.com, a leading
online retailer of adult diapers and other incontinence products, has
announced a dramatic move into national television advertising in order to
boost market share. Mr. Tony Edney, president of GoldenAgeMedical.Com
explained, "We are not reducing our traditional web marketing efforts at all;
we are simply expanding into television advertising in order to broaden our
branding efforts."

The specialty online retailer is attempting to capture market share during the
recession as its competitors suffer from weak sales. "Our sales volume has
actually been increasing," said Mr. Edney who continued, "I think it is the
same phenomenon that Wal-Mart has experienced, discount retailers are enjoying
a boom season while everyone else is wondering what happened. We have decided
that now is our time: We are investing in our future by returning all profits
into our marketing efforts." 

GoldenAgeMedical.Com is still working on several ads that will begin airing as
the new Fall TV season begins.  One thirty-second spot ad is available on
their website: View the adult diapers TV test ad here.

It remains to be seen if this will be an effective strategy.  Even Mr. Edney
concedes this point: "It is an experiment.  We think it will work, but we will
know for sure by Christmas."  The company also plans to expand its efforts at
affiliate marketing and traditional web promotion and will be carefully
measuring how effective each method is.  GoldenAgeMedical.Com has set its
sights on capturing 20% of the incontinence products market by January, 2010.

For additional information on GoldenAgeMedical.Com's TV advertising campaign
(or for a sample, copy or demo), contact Kate Kew or visit
http://www.goldenagemedical.com. 

About GoldenAgeMedical.Com:
We are focused on delivering a narrow range of top-quality adult diapers and
incontinence products at the lowest possible price to customers who live in
the 48 contiguous states.  We are also building a comprehensive adult diapers
resource library for use by anyone who is struggling with incontinence.
    Contact:
    Kate Kew, director of public relations
    GoldenAgeMedical.Com
    843-771-3391
    http://www.goldenagemedical.com



SOURCE  GoldenAgeMedical.com

Kate Kew, director of public relations GoldenAgeMedical.Com, +1-843-771-3391

 

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