SAE Group Announces Multi-million Dollar Purchases of AMS Neve Equipment

DUBAI, United Arab Emirates--(Business Wire)--
The SAE Group, the world's largest creative media educator with over 50 campuses
in 26 different countries, today announced it has introduced the Neve Genesys
Console along with a range of new & classic Neve Outboard equipment into several
of its SAE Institute campuses worldwide. Recent deliveries and installations
have included campuses & facilities in Oxford, London, Byron Bay, San Francisco,
Istanbul, Melbourne, Cape Town, Vienna, Amman, Amsterdam, Berlin & Dubai. Future
expansion of SAE and proposed deliveries of AMS Neve equipment is also in
planning for new SAE facilities in Singapore, Jakarta, Beirut, Cairo & Tokyo,
Chicago, Seattle, Austin, Mexico City, Rio Di Janeiro

Romy Hawatt, Managing Director of SAE International FZ-LLC said: "There must not
be any compromise in the quality & training provided to SAE students worldwide.
The SAE Group is continuously assessing, upgrading and developing it's
curriculum, educational & commercial recording facilities to align it's students
& clients to the real-world of creative media, entertainment & audio/visual
communications. We recognize that AMS Neve is the world's leading brand for
Music & Film recording & post-production and by specifying Neve in our recent
multi-million dollar acquisition and facility upgrades, it helps us accomplish
and important component in the strategic objective of the SAE Group's
maintaining it's high end and internationally recognized positioning as the
educator & trainer of future industry professionals."

AMS Neve continue to set important industry bench-marks at both the Film & Music
production levels. Few brands can boast that an estimated 80 per cent of the
world`s leading music artists have recorded on AMS Neve equipment and over 70
per cent of all major Hollywood productions are scored & mixed on the Neve DFC
(Digital Film Consoles).

Most recently, the much heralded and long awaited James Cameron opus Avatar
(which represents a tremendous leap in technological progress as the first major
feature length film in 3D) demanded that new industry bench-marks be set. AMS
Neve were instrumental in developing & offering up an array of practical &
creative technological solutions to help in the success of the critical post
production phase of this technologically demanding film.

Mark Crabtree, Managing Director of AMS Neve Limited said, "As the demand for
the AMS Neve range of products & services continues to grow, especially with new
challenges to cater to the high-end music, feature film scoring and mixing
industry, so too must the training & education of creative industry
professionals to operate such equipment. The SAE Group understand this need and
have solidly aligned with us to deliver AMS Neve equipment and simultaneously
align the education & training needed at the highest level globally."

Tom Misner, Founder of the SAE Group said, "Notwithstanding the very important
global demands, the US market in particular continues to represent about 50 per
cent of the world`s film and music industry production revenues. SAE is
increasingly applying resources and is well-positioned to bring into line future
industry and technological demands with an SAE education. To this end, SAE will
continue to specify and roll out AMS Neve brand equipment to all new SAE
Institute facilities projected for the US market especially. Many SAE graduates
will seek positions in the United States."

For more than 40 years, AMS Neve has represented the pinnacle of professional
audio design and engineering. More than a hundred world-class analogue and
digital designers, software specialists and audio purists spend their days
dedicated to the advancement and evolution of professional audio products and
workflows.

Northern England-headquartered AMS Neve`s achievements have been recognized over
the years by the industry`s most prestigious awards including an Emmy, a Grammy
and two Academy Awards.

Founded in Australia in 1976, SAE Institute is one of the largest international
network of media training institutes for audio engineering, digital film
production, interactive animation , games programming and multimedia. It
provides practical training courses, as well as academic diploma and degree
programs.

Source: ME NewsWire

Note to Editors:

Established in 1976, SAE Institute is the world`s largest and most prominent
Creative Media education & training provider, located in 50 cities and 23
countries with world headquarters in Oxford England. SAE Institute graduates are
prominent in the film and music industries, and many have achieved international
acclaim, earning Oscar, BAFTA, AFI and ARIA awards.

SAE Dubai opened its doors October 2005 offering certificates, diplomas and
degrees in the fields of Film Making, 3D Animation, Multimedia, Web Design and
Audio Engineering.

SAE Dubai is endorsed by the Dubai University Quality Assurance Board (UQAIB)
and a licensed member of Dubai`s Department of Education, Knowledge & Human
Development Authority (KHDA), and its Film and Audio programs are accredited by
the New South Wales Department of Education in Australia.

SAE Institute also offers specialist business-to-business training and
consulting services to all government and non government organizations via its
Corporate Training Division.

For more information about the SAE institute, please visit www.sae.edu

JiWin Public Relations
Dina Samhout, +971-4-375-5247
Account Manager
dina.samhout@jiwin.ae

Copyright Business Wire 2009