Autonomy Celebrates a Decade of Automatically Detecting and Acting on Patterns in Information

Autonomy Celebrates a Decade of Automatically Detecting and Acting on Patterns
in Information
Pattern Recognition Software Provides Executives with Leading Indicators of
Change as They Emerge from the Global Recession

ORLANDO, Fla., Oct. 19 /PRNewswire-FirstCall/ -- GARTNER SYMPOSIUM ITxpo 2009
-- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, was founded on a simple yet
powerful premise - deliver a computing platform that enables computers to see
patterns in information the way people do. Founded by world-leading
researchers in pattern matching from Cambridge University, Autonomy
commercialized this technology a decade ago, providing governments and
corporations with the ability to automatically detect and act on emerging
patterns. As countries and global businesses reinvent themselves in order to
re-ignite growth, Autonomy continues to deliver innovations that will usher in
a new age of pattern-based computing.

A recent report published by Gartner entitled Introducing Pattern-Based
Strategy states: "We live in a world of patterns -- competitive advantage and
survival are about recognizing and acting on patterns before others. Previous
strategic planning models were strained to seek changes, predict outcomes,
adequately guide decisions and assist leaders in defining governance models
that embrace change. Through a focus on pattern-based strategy organizations
will move from being 'reactive' to being 'proactive.'" The research note goes
on to say, "The environment emerging from the recession demands an increased
focus on detecting leading indicators of change, and on identifying and
quantifying risk emerging from new patterns, rather than obsessing over
lagging indicators of performance. In this way, we move from a world of 'sense
and respond' to one focused on 'seek and act.'"(1)

The ability to match and recognize patterns in information is of paramount
importance as governments and companies look to navigate a turbulent economy
and position themselves for growth. Executives must become proficient in
identifying and acting on both anticipated patterns - such as tracking the
H1N1 epidemic - as well as unanticipated patterns - such as identifying an
unexpected new market segment from social media analysis. The leaders that
seek these patterns, form models to visualize and understand them, and enable
their organizations to quickly act on these patterns will emerge as the
winners in the post-recession economy.

Autonomy brings advanced technology to executives looking to gain competitive
advantage by reinventing how they leverage information through a pattern-based
strategy. The company has hundreds of patents in complex and advanced
technology in the areas of pattern matching, pattern recognition,
probabilistic analysis, clustering, visualization, eduction, time analysis,
and sentiment analysis. Unlike legacy systems that require complex modelling,
manual programming and data integration efforts, Autonomy's patterns
technology automatically understands all forms of information including social
media, audio and video and databases.

Today, thousands of customers rely on Autonomy to recognize and act on
patterns in a range of business applications. The following are some examples
of Autonomy pattern technology at work.
-- Social Media Sentiment - Autonomy Social Media Analysis allows
businesses to convert the dynamic conversations taking place on social
networks into actionable business opportunities. For instance, a
clothing retailer could identify a spike in positive chat about a
celebrity that is wearing one of their apparel items, and immediately
feature that piece of clothing on their homepage and launch campaigns
to
a targeted audience interested in that celebrity and lifestyle. This
allows the retailer to immediately maximize the new revenue
opportunity,
and deliver more engaging, relevant content to its customer base.
-- Pricing Optimization - Autonomy's Optimost technology can run tests to
determine how quickly travel-related companies can raise prices as
business travel levels resume to pre-recession levels. For instance,
airlines, car rental companies, and hotels can determine how much they
can increase their prices through on-line testing of prices and offers
to business travelers.
-- Reputation Management - As the use of video continues to proliferate
on
media, corporate, and social networks, the ability to instantly
understand and leverage this technology becomes increasingly
important.
For instance, a corporation could use Autonomy's Virage technology to
automatically identify, transcribe, and understand sentiment of a
breaking news story that is being played out across YouTube, Facebook,
and traditional media outlets. By automatically understanding how the
business is being portrayed, the company can adjust its response more
quickly and appropriately.
-- Compliance and Regulatory Reform - Autonomy's policy management and
compliance software can help managers in regulated industries use
advanced pattern-identification capabilities to automatically detect
suspect behavior in email or phone conversations. For example, speech
analysis can identify potential risks to the business or its customers
when a call center agent in a credit card company fails to stay on
script with a new regulation. The company can then provide additional
training of contact center agents to prevent future incidents.

-- Government Regulatory and Intelligence Applications - Government
institutions around the world depend on Autonomy's pattern technology
in
a variety of applications, including improving education, regulatory
oversight, and security for its citizens. For instance, government
security agencies use Autonomy's patterns-based technology to
automatically aggregate, analyze, route, and retrieve critical
information. Autonomy's technology analyzes and understands concepts
within text, video, and audio content to identify patterns and
automatically alerts the appropriate security personnel so they can
take
action more quickly and effectively.

"We are entering an exciting new era in computing, in which information
technology is shifting from a simplified world of rows and columns to one that
delivers the type of comprehension and rich understanding that humans are used
to," said Mike Lynch, CEO of Autonomy. "This patterns-based approach to
computing is at the core of Autonomy technology, and we have applied it across
a wide-range of applications and industries. A new class of business leaders
will emerge in each industry, in which enlightened organizations gain
competitive advantage by recognizing and acting on patterns before other
organizations do."

About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure
software for the enterprise, spearheads the Meaning Based Computing movement.
It was recently ranked by IDC as the clear leader in enterprise search
revenues, with market share nearly double that of its nearest competitor.
Autonomy's technology allows computers to harness the full richness of human
information, forming a conceptual and contextual understanding of any piece of
electronic data, including unstructured information, such as text, email, web
pages, voice, or video. Autonomy's software powers the full spectrum of
mission-critical enterprise applications including pan-enterprise search,
customer interaction solutions, information governance, end-to-end eDiscovery,
records management, archiving, business process management, web content
management, web optimization, rich media management and video and audio
analysis.

Autonomy's customer base is comprised of more than 20,000 global companies,
law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg,
Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson,
FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the New York Stock
Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the
U.S. Department of Homeland Security and the U.S. Securities and Exchange
Commission. More than 400 companies OEM Autonomy technology, including
Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has
offices worldwide. Please visit www.autonomy.com to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.

Autonomy Editorial Contacts:
Randy Cairns Ian Bain
Autonomy (US) The Red Consultancy (US)
+1 408 953 7111 +1 415 618 8806
randy.cairns@autonomy.com ian.bain@redconsultancy.com

Edward Bridges David Vindel
Financial Dynamics (UK) The Red Consultancy (UK)
+44 207 831 3113 + 44 207 025 6529
edward.bridges@fd.com david.vindel@redconsultancy.com

(1) "Introducing Pattern-Based Strategy," Gartner, 7 August 2009

SOURCE Autonomy Corporation plc

Randy Cairns of Autonomy (US), +1-408-953-7111, randy.cairns@autonomy.com; or
Ian Bain (US), +1-415-618-8806, ian.bain@redconsultancy.com, or David Vindel
(UK), + 44 207 025 6529, david.vindel@redconsultancy.com, both of The Red
Consultancy; or Edward Bridges of Financial Dynamics (UK), +44 207 831 3113,
edward.bridges@fd.com