Kingdom of Light Entertainment and Yippi.com: Virtual Casting Call 2.0

BEVERLY HILLS, Calif. & HOUSTON--(Business Wire)--Production company Kingdom of Light Entertainment and socialnetworking Website Yippi.com unveiled production details of their muchanticipated horror-thriller, "The Gauntlet", and plans to launch aninnovative approach to casting online, known as "virtual auditions". The two companies recently inked a 3-picture deal valued at over$10 million. The film will be cast from the pool of actors currentlyon Yippi. This marks the first attempt to produce a slate of filmsthrough a social Website. The site is a direct portal that allowsaspiring and seasoned actors from around the world to exhibit theirtalent. Through an interactive online community, actors will be givena chance to audition and potentially star in movies. It is apparent that never before have so many doors been open inthe entertainment industry for undiscovered talent. Unfortunately, fewon the "inside" were willing to listen - until now. "The timing isperfect for us to be teaming up with a social Website with this typeof technology," said producer Jonathan Shih. "Through virtual casting,we can produce high-quality movies while tapping into millions ofemerging actors around the globe." In addition to actors selected through virtual auditions, the filmwas initially packaged with notable Hollywood actors, including BaiLing. "This fresh approach to casting is great for emerging talent whomay not have the resources or connections available to audition forthe studios," said Ling. "We no longer need to rely on dated casting models," said MattEskandari, acclaimed helmer of "The Gauntlet". "This direct castingapproach opens doors to many who have no ties to the film industry." Yippi has a dedicated section on the site where actors downloadsides, upload and view auditions, customize their profile and resume,and interact with one another. The site already has thousands ofaspiring actors joining from around the world to be part of theauditions. "We're in the business of providing dreams that were once onlyreserved for the selected few. Now we want to see that everyone gets afighting chance," said Charles Reger, co-founder of Yippi.com. "The Gauntlet": Director, Matt Eskandari ("Victim"); screenplay,Adam Lawson; producers, Jonathan Shih, Daniel Wei and Wellington Sun;executive producers, John and Charles Reger; starring Bai Ling, DustinNguyen, Warren Kole, Jaime Ray Newman, Nick Lane. Kingdom of Light Entertainment

(http://www.yippi.com/kolentertainment). Yippikya (http://www.yippi.com).Kingdom of Light EntertainmentJonathan Shih, 310-866-8510jonathan@kolentertainment.cominfo@kolentertainment.comorYippi.comSummer Qaddumi, 713-240-4144summerq@yippi.netorTom Duke, 832-296-0324tom@yippi.netCopyright Business Wire 2007