Alexander Girard Inspired FLOR Carpet Tiles Put Fun in Functional

Mon Jun 2, 2008 3:17am EDT
 
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  CHICAGO, IL, Jun 02 (MARKET WIRE) -- 
 The brilliant color palette and famous graphic designs of American textile
designer Alexander Girard are now available in a new line of FLOR carpet
tiles. FLOR, a leading manufacturer of modular residential carpet tiles, has
created four area rugs inspired by Girard's iconic designs, available through
www.FLOR.com.

    FLOR and maXimo, the official source for designs by Alexander Girard, worked
closely together to create four rugs featuring Girard's designs. The
partnership was a natural one. In 1953 Girard wrote a letter to the Herman
Miller Furniture Company describing his dream to create a carpet tile flooring
system with a series of "interesting patterns ... to make possible a great
variety
of rug sizes by multiple combinations." Fifty-five years later, FLOR is honored
to turn Girard's dream into a reality.

    "Alexander Girard's designs are beautiful and functional, just like FLOR's
modular carpet tiles," said Chip DeGrace, Vice President, Creative
Strategyat FLOR. "The Girard line will add color and personality to any space.
Thanks to
FLOR's modular design, customers will have the option to mix and match the
Girard rugs with other FLOR products to create runners and area rugs in a
variety of different shapes and sizes."

    As one of the most influential designers of the modern era, Girard's work is
known for its balance of color, whimsical design and pure sophistication.
Inspired by traditional folk art, Girard infused color and humor into vibrant
modern design and FLOR brought this same look and feel to the Girard
collection.

    "Alexander Girard would be thrilled to see his designs on FLOR carpet
tilestoday," said Matt Rembe, Founder, maXimo. "The La Fonda del Sol sun
patternis one of Girard's most iconic designs and FLOR is the ideal partner to
bring these vibrant designs into people's homes for the first time."

    Here Comes the Sun

    The Girard line of FLOR modular carpet tiles is based on Girard's "sun"
designs
from La Fonda del Sol restaurant, which was open in New York City between 1961
and 1971. The entire restaurant, including the furniture, dishes, and placemats,
was
designed by Girard and ultimately helped secure his legacy as one of the great
designers of the time. The four, six-tile rug designs, measuring 3-by-5-feet,
are
now available for $159.99 and can be purchased through www.FLOR.com, the FLOR
catalog and select retailers. The four (sun)sational designs include:

    La Fonda del Sol Verde (Green Sun)

    La Fonda del Sol Pequeno (Small Sun)

    La Fonda Del Sol Mandarina (Tangerine Sun)

    La Fonda del Sol Azul (Blue Sun)

    Have Fun in the Sun with Easy Installation

    FLOR's modular carpet tile format allows the ability to design, change, move
and
recreate area rugs and runners or even wall-to-wall carpet with ease. FLOR's
quick and easy installation process begins with FLORdots -- no professional
installation required. FLORdots stick securely to the underside of each
carpet tile and attach tiles to each other, not the floor, so FLOR won't
damage the surface beneath. FLORdots let you change your mind, rearrange tiles,
refresh a room with a few new tiles for a seasonal change, or pick up a
tile or two for cleaning.

    About FLOR

    Launched in the spring of 2003 as part of the Interface, Inc. family of
companies, FLOR is a residential line of high-style, modular floor
coveringthat allows you to create and express your own, unique design
personality
(www.FLOR.com). FLOR's innovative and beautiful designs are packaged in 19.7
square inch modular carpet tiles that let you freely and easily mix and match
colors, patterns and textures in countless ways as area rugs, runners or
wall-to-wall carpeting.

    FLOR's dedication to beautiful design includes a commitment to the
environment: truly great design is to create sustainable living solutions that
are
also beautiful for the Earth. Because FLOR cares about the planet and its
future, it seriously considers the eco-footprint of how to design, manufacture
and ultimately take back FLOR tiles to create new products. Learn more at
www.FLORisGreen.com.

    For additional information about the FLOR Girard Collection, please visit
www.FLOR.com. For a full list of retailers featuring the FLOR Girard Collection
in-store and a special promotional offer, visit the Retail Locator Map on
FLOR.com (www.FLOR.com/service/flor/retail).

    About Alexander Girard

    Alexander Girard (1907-1993), was one of the most innovative modern
designers of
the 20th century. From 1952 to 1973, Girard served as chief textile designer at
Herman Miller Furniture Company. Widely considered the greatest colorist and
textile designer of modern time, Girard used traditional folk art to infuse
color, whimsy, and humor into vibrant modern design. He was able to capture the
essence of Latin America while still creating designs that were fresh and
contemporary, finding the perfect balance of high and low art forms. Much of
Girard's Collection is on permanent display at the Santa Fe Museum of
International Folk Art, including his extensive personal art collection.

    Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=770683


Contact:
Gina Forst, FLOR
630.516.4230
gforst@flor.com

Kodi Moore, Clear!Blue
312.464.1984 x240
kmoore@clearblue.com

Copyright 2008, Market Wire, All rights reserved.

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