Publicis Groupe Combines MS&L Worldwide, Publicis Consultants and Publicis Events To Create a Powerful Public Relations and Events Network, MS&L Group

Mon Nov 16, 2009 2:30am EST
 
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Publicis Groupe Combines MS&L Worldwide, Publicis Consultants and Publicis
Events To Create a Powerful Public Relations and Events Network, MS&L Group
New Network Offers Both Global Scale and Specialized Services to Clients

PARIS, November 16 /PRNewswire-FirstCall/ -- To best serve its clients,
Publicis Groupe today announced the launch of MS&L Group, a strategic
initiative designed to strengthen the Groupe's PR and events offer.
    In today's world, clients need more holistic and more effective
communication with global reach and access to digital and social media
capabilities. Clients value a greater consistency and integration of all
forms of communications to enhance their brand's awareness and
attractiveness. The new organization is designed to meet these expectations.
    MS&L Group leverages the collective scale and expertise of MS&L
Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG
Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carre Noir, SAS, Masius,
and Publicis Events. From now on clients will benefit from a full and
enhanced suite of PR capabilities and events experience able to resolve any
communication issue in any part of the world. Key other assets of Publicis
Groupe can be leveraged as needed and particularly PublicisLive, Publicis
Meetings, Emotion, Freud, as well as Kekst and Company.
    MS&L Group employs more than 2,500 people operating in 50 countries and
offers best-in-class Public Relations, Corporate and Financial
Communications, Reputation Management, Public Affairs, Social Media, Digital
and Live Events management.
    This global entity will be run by Olivier Fleurot, CEO of MS&L Group.
Olivier reports to Maurice Levy, Chairman and CEO of Publicis Groupe and is a
member of the P12, the executive committee of Publicis Groupe. In that
capacity, he champions the development of all PR and Events activities.
    "The objective of the new MS&L Group is to offer best of breed in PR,
corporate or events communications to our clients. Our goal is to take
maximum advantage of the great individual assets we have and to build a
premier network in this field. Olivier has already done a tremendous job at
putting the organization together and enhancing collaboration. I have full
confidence that MS&L Group will greatly contribute to the growth of Publicis
Groupe," said Maurice Levy, Chairman and CEO of Publicis Groupe.
    "By sharing best practices and knowledge across regions, we provide
clients with a seamless and consistent approach and help them to manage their
most pressing business and communications needs. In a fast-changing world
undergoing unprecedented transformation, our clients are looking for an
organization that provides both global scale and specialized services. Our
network, under one brand, one leadership team, and a common purpose, will be
able to meet the challenge," declared Olivier Fleurot, CEO of MS&L Group.
    Members of Olivier Fleurot's management team are:

    - Pascal Beucler, SVP, Chief Strategy Officer, MS&L Group
    - Isabelle Chouvet, CEO, Emotion
    - Fabrice Fries, President of France, MS&L Group
    - Trudi Harris, Communication Director, MS&L Group
    - Anders Kempe, President of Europe, MS&L Group
    - Sophie Martin-Chantepie, HR Director, MS&L Group
    - Peter Miller, CFO, MS&L Group
    - Glenn Osaki, President of Asia, MS&L Group
    - John Rossant, Executive Chairman, PublicisLive
    - Jim Tsokanos, President of the Americas, MS&L Group


    About Publicis Groupe
    Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth
largest communications group. In addition, it is ranked as the world's second
largest media agency, and is a global leader in digital and healthcare
communications. With activities spanning 104 countries on five continents,
the Groupe employs approximately 43,000 professionals. Publicis Groupe offers
local and international clients a complete range of advertising services
through three global advertising networks, Leo Burnett, Publicis, Saatchi &
Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle
Hegarty. Media consultancy and buying is offered through two worldwide
networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and
digital marketing led by Digitas and Razorfish. Publicis Groupe recently
launched VivaKi to leverage the combined scale of the autonomous operations
of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to
develop new services, tools, and next generation digital platforms. Publicis
Groupe's Specialized Agencies and Marketing Services offer healthcare
communications, corporate and financial communications, sustainability
communications, shopper marketing, public relations, CRM and direct
marketing, event and sports marketing, and multicultural communications. Web
site: http://www.publicisgroupe.com
SOURCE  Publicis Groupe Services

CONTACTS: Peggy Nahmany, Corporate Communications: +33(0)1-44-43-72-83,
peggy.nahmany@publicisgroupe.com; Martine Hue, Investor Relations:
+33(0)1-44-43-65-00, martine.hue@publicisgroupe.com

 

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