FootSmart Increased Shopping Cart Conversions by 3% With Autonomy Optimost

Multivariable Testing and Website Optimization Solution Boosts Conversion
Rates for Largest U.S. Retailer of Foot and Lower Body Healthcare Products

CAMBRIDGE, England and SAN FRANCISCO, California, July 13
/PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a
global leader in infrastructure software for the enterprise, today announced
that FootSmart, the largest direct retailer of comfort footwear and lower
body health products in the United States, has increased its sales after the
deployment of Autonomy Optimost's Multivariable Testing (MVT) solution.
The Autonomy Optimost solution allows marketers to automatically identify
the most compelling combination of web content and design by exposing
different combinations of online content elements to different visitors and
then measuring visitors' actions. With Autonomy Optimost, all content types
including text, pictures, video, page layout, email, banners, Flash and AJAX,
can be analysed and optimised. Using Autonomy Interwoven's web content
management solutions, marketing teams can then deploy, and continuously
improve, the most effective presentation to subsequent visitors, resulting in
increased online conversion rates and revenues.
"Our partnership with Autonomy Optimost is one of the best business
decisions we have made," said Kim Gnatt, Vice President, Internet at
FootSmart. "The Autonomy Optimost solution has helped us to minimize the
business risks associated with launching new creative and changes to our web
site. It has given us the ability to make quantitative decisions based on
science, instead of relying solely on qualitative decisions. We have seen a
3% increase in our shopping cart conversion rate as a result of implementing
the Autonomy solution. This change should result in an incremental sales
increase of $1 million."
"With its diverse online customer base, it is vital to the success of
FootSmart.com to have the most effective web site optimization solution that
can deliver the right content and layout," said Mark Wachen, Managing
Director of Autonomy Optimost. "With Autonomy Optimost, marketers are able to
automatically identify new segments of customers, recommend the most
compelling content, and launch new offers and campaigns, all powered by a
unique meaning-based approach. Our solution helps to increase customer
engagement and conversion rates to ultimately convert browsers into buyers."
Please visit http://optimost.interwoven.com/ to learn more.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offer by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media
and ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile. Please visit
http://www.autonomy.com/interwoven to learn more.

Autonomy Editorial Contacts:

Winifred Shum
Autonomy
+1-408-771-6668
assias@autonomy.com

Edward Bridges
Financial Dynamics (UK)
+44-207-831-3113
edward.bridges@fd.com

Ian Bain
The Red Consultancy (US)
+1-415-618-8806
ian.bain@redconsultancy.com

David Vindel
The Red Consultancy
+44-207-025-6529
david.vindel@redconsultancy.com

SOURCE Autonomy Corporation plc

Autonomy Editorial Contacts: Winifred Shum, Autonomy, +1-408-771-6668,
assias@autonomy.com. Edward Bridges, Financial Dynamics (UK),
+44-207-831-3113, edward.bridges@fd.com. Ian Bain, The Red Consultancy (US),
+1-415-618-8806, ian.bain@redconsultancy.com. David Vindel, The Red
Consultancy, +44-207-025-6529, david.vindel@redconsultancy.com