Rentrak Theatrical Announces Box Office Numbers for Weekend of July 10, 2009

LOS ANGELES, July 12 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business
unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend
theatrical box office estimates for the weekend period of July 10 through July
12, 2009 according to the company's Box Office Essentials(TM) theatrical box
office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data
collected as of Sunday, July 12, 2009 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations
1 Bruno $30,426,240 2756
2 Ice Age: Dawn Of The Dinosaurs $28,500,000 4102
3 Transformers: Revenge of the
Fallen $24,200,000 4293
4 Public Enemies $14,111,280 3336
5 The Proposal $10,507,000 3158
6 The Hangover $9,930,000 3002
7 I Love You, Beth Cooper $5,000,000 1858
8 Up $4,656,000 2201
9 My Sister's Keeper $4,180,000 2444
10 The Taking Of Pelham 123 $1,600,000 1116
11 Night At The Museum: Battle
Smithsonian $1,525,000 854
12 Star Trek $1,130,000 763

Weekend of 07/10/09 to 07/12/09
(C) 2009 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time,
web browser-based and 24/7 access to data pertaining specifically to their
movie release titles. A sophisticated toolset allows studio distribution
executives to view and analyze the information at different levels of detail
and across a multitude of attributes (by theatre circuit, DMA, time zone,
etc.), enhancing their ability to make faster, and better informed decisions.
Additional features include online school calendars (K-12 and college),
interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management
company serving clients in the media, entertainment, retail and advertising
industries. The company's Entertainment Essentials(R) suite of services is
redefining media measurement in the digital broadband era. Entertainment
Essentials provides customers with near-real-time, actionable insight into
performance of content distributed over a wide variety of modern media
technologies. Available by license or subscription, each Entertainment
Essentials application allows executives to analyze detailed industry-wide and
title-specific data to make decisions that enhance the bottom line and provide
competitive advantage. For further information, please visit Rentrak's
corporate website at Rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com, both of Rogers & Cowan for Rentrak
Corporation