Vinfolio Announces First International Operations in Hong Kong

Leading Online Wine Retailer Will Launch Retail and Storage
Operations
SAN FRANCISCO--(Business Wire)--
Vinfolio, a San Francisco-based online wine retailer and collector
services company announced plans to initiate operations in Hong Kong
by Fall 2008. With an inventory of over 2,900 fine wines in its online
store, Vinfolio is already serving a growing number of important
clients in Hong Kong and the broader Asian region. That number is
expected to grow exponentially following Hong Kong's February 28th
announcement that it is lowering its wine duty to zero.

"The global nature of the fine wine business requires a business
presence in major economic regions," says Stephen Bachmann, Vinfolio
CEO and Founder. After returning from a recent trip to Hong Kong and
Shanghai, Bachmann concluded that "the elimination of Hong Kong's wine
import duty combined with its favorable business environment makes
this the perfect time and location to establish regional operations."
Vinfolio plans to open a sales office and a climate-controlled, wine
storage warehouse to service individual collectors and the wine trade.

"Many signs point to HK becoming a global fine wine hub for the
region," says Jean-Michel Valette, Master of Wine and Vinfolio
Chairman. "Vinfolio plans to play a leadership role in that
evolution." To support sales, Vinfolio will hold part of its retail
inventory in Hong Kong and create a new version of its website.
Additionally, VinCellar, Vinfolio's free online cellar management
software will add multi-currency capability later this year.
Vinfolio's other collector services, including inventorying and
personal cellar management, will be added based on demand.

About Vinfolio

Founded in 2003, Vinfolio (www.vinfolio.com) has seen rapid
growth, with 2007 revenues tripling over 2006 and expected to more
than double in 2008. With a guiding principle of "fine wine, finer
service" and an inventory of over 2,900 wines in its online wine
store, Vinfolio caters to the fine wine buyer and collector. In
addition to its online wine store, Vinfolio offers Collector Services,
including full-service storage, inventorying and personal cellar
management, all of which are seamlessly integrated with VinCellar,
Vinfolio's free online cellar management software. With a staff of 60,
Vinfolio is based in San Francisco where it operates a 17,000 square
foot wine storage warehouse and is scheduled to open a second 25,000
square foot facility in September.

Vinfolio
Rachel Blatt, 415-946-1300

Copyright Business Wire 2008