RealD Delivers Over 50% of $31 Million Opening Weekend Gross for 'Disney's A Christmas Carol'

Sun Nov 8, 2009 3:13pm EST
 
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RealD Delivers Over 50% of $31 Million Opening Weekend Gross for 'Disney's A
Christmas Carol'
Nearly $16 Million Generated by 1,535 RealD 3D Locations




LOS ANGELES, Nov. 8 /PRNewswire/ -- Theatres equipped with RealD's
market-leading 3D cinema technology brought in nearly $16 million of the total
box office for "Disney's A Christmas Carol" in Disney Digital 3D(tm), which
earned an estimated $31 million during its opening weekend. The RealD box
office total accounted for over 50% of the weekend's receipts.

"3D is transforming today's cinema and RealD's delivering over half of the
opening weekend total shows that moviegoers everywhere are truly embracing
RealD's next-generation of 3D technology," said Michael V. Lewis, chairman and
CEO of RealD.

"Disney's A Christmas Carol," a multi-sensory thrill ride re-envisioned by
Academy Award(r)-winning filmmaker Robert Zemeckis, captures the fantastical
essence of the classic Dickens tale in a groundbreaking, performance-capture
3D motion picture event. Ebeneezer Scrooge (Jim Carrey) begins the holiday
with his usual miserly contempt, barking at his faithful clerk (Gary Oldman)
and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past,
Present, and Yet to Come take him on an eye-opening journey, revealing truths
Old Scrooge is reluctant to face, he must open his heart to undo years of ill
will before it's too late. Through the magic of performance-capture
technology, Jim Carrey tackles seven roles, including Scrooge and all of the
Christmas spirits.

Real D's new generation 3D technology is deployed across the world's largest
3D platform with over 9,000 screens under contract and nearly 4,000 screens
installed in 48 countries with over 300 exhibition partners. RealD 3D is the
market leading 3D cinema platform in territories including North America,
Latin America, Australia and Europe. 

About RealD
RealD is the global leader in 3D, bringing the most advanced and realistic
digital 3D experience to cinemas worldwide. RealD's new generation technology,
deployed across the world's largest 3D platform, provides a stunningly
lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor
and provider of key stereoscopic technologies used in science, manufacturing,
marketing, and other industries, with 30 years of scientific development
behind its systems. RealD's mission-critical 3D visualization technologies are
used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit
www.realD.com for more information. 

    Contact:
    Rick Heineman (RealD)
    (310) 385-4020
    rheineman@reald.com

    Kelly Mullens (42West for RealD)
    (310) 477-4442
    kkmullens@42west.net



SOURCE  RealD

Rick Heineman (RealD), +1-310-385-4020, rheineman@reald.com, or Kelly Mullens
(42West for RealD), +1-310-477-4442, kkmullens@42west.net

 

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