Orad Hi-Tec Systems - Re Contract

Mon Mar 10, 2008 3:45am EDT
 
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RNS Number:6641P
Orad Hi-Tec Systems
10 March 2008

Orad Hi-Tec Systems Limited


10 March 2008


                      Orad Hi-Tec Systems Limited ("Orad")


Kfar-Saba, Israel, March 10, 2008


Orad wins the Olympic games graphics contract from Central China Television 
("CCTV") to cover the Beijing Olympic games using Orad's unique three
dimensional graphics solution with a contract value of US$1.4 million



Orad Hi-Tec Systems Limited (Symbol: OHT) announces that CCTV, China's largest
TV network and largest TV network in the world in terms of viewer numbers, will
be using Orad's graphics solutions in its coverage of the 2008 Beijing Olympic
games. It is estimated that all of China's 340 million households will be
watching Orad's graphics on air. The deal is valued at US$1.4 million.



Following an evaluation of the leading solutions available on the market, CCTV
chose Orad's three dimentional on-air graphics and virtual set systems because
of their reliability, cost effectiveness, unique capability to meet all possible
sports application requirements and superior graphic capabilities.



Orad's systems will be located in CCTV's main production centre as well as in
the Olympics IBC center. Orad's Maestro system will be integrated into the Sobey
newsroom system and will provide CCTV with fast news graphics and highlights
from the Olympic games. Orad's 3DPlay will be used for real time Olympics on-air
applications with a dedicated Olympics controller that will enable CCTV to air
compelling on-air graphics, innovative comparisons, charts and many other
graphic elements. Orad's Proset virtual studios will be used for the
presentation of the Olympics as well as a variety of programmes during Oympic
coverage.



All of Orad's systems will be centred around Orad's new Graphic Asset Management
system (GAM) which will allow all of CCTV's studios and users to share material
across the network for fast turn around of graphics on air.



Avi Sharir, CEO and President of Orad: "This sale to CCTV - one of the world's
leading broadcasters - for the most important sporting event of the year, is an
affirmation of our superior technology and solution in the market of real time
three dimentional on-air sports graphics and virtual studio applications ."



About Orad

Founded in 1993, Orad is a world leader in TV production technology and is
rapidly increasing its position in the real time three dimensional graphics
markets.  Orad's product line includes virtual studios, on-air graphics systems,
channel branding, virtual advertising, sports production solutions and hardware
for the Virtual Reality industry. Orad is a publicly traded company in the Prime
Standard on Frankfurt's Wertpapierborse Prime Standard and AIM Market of the
London Stock Exchange (symbol: OHT).



www.orad.tv



For further information contact:
  ORAD Hi-Tec Systems Ltd                  +972 9 7676 862
  Ehud Ben-Yair                            ehudb@orad.tv
  C.F.O

  Shore Capital
  Graham Shore, London, UK                 +44 20 7408 4090

  Edicto Investor  Relations
  Dr. Sonke Knop, Frankfurt Germany        +49 608494859-1










                      This information is provided by RNS
            The company news service from the London Stock Exchange
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