Nokia Navigation Phones Launched with Innovative Campaign from IQ mobile and NeoMedia

ATLANTA--(Business Wire)--
NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode
scanning solutions, was selected by IQ mobile, the leading mobile marketing
company in Central Europe, to provide 2D barcoding services for their
advertising campaigns. The first campaign launched using this technology was an
interactive advertising campaign to promote Nokia`s new Navigation phones in
Austria, which recently concluded.

IQ mobile uses NeoMedia`s patented technologies to provide their customers with
mobile advertising campaigns that leverage 2D barcodes. The NeoReader
application delivers a fast and accurate scanning experience to consumers and
the NeoSphere code management platform provides IQ mobile with a simple but
powerful tool to create, track and measure 2D barcode campaigns.

Nokia recently launched their new line of Navigation phones and IQ mobile wanted
to provide an innovative campaign that would garner attention and highlight the
navigation features of the new phones. Leveraging NeoMedia`s mobile barcoding
solutions, IQ mobile developed a multi-channel advertising campaign that enabled
mobile consumers to scan a 2D code for a chance to win a Nokia 6210 Navigation
phone.

This heavily promoted launch featured a 2D barcode in full-page print ads placed
in the high profile Austrian men`s lifestyle magazine "WIENER" as well as
"Weekend," another popular lifestyle magazine. The campaign was further
supported with banners, flyers and posters which were placed in bus stations and
city lights across Austria. A digital component featured banner ads across 10
different mobile portals.

"IQ mobile was looking for an innovative solution that would help reinforce
Nokia`s `pioneering` spirit as well as provide clear value and results.
NeoMedia`s 2D barcode solutions created intrigue for consumers, but more
importantly, delivered real added-value to Nokia by "turning on" the printed
mediums and delivering real-time results for each element of the campaign. The
combination of a qualitative interactive consumer experience with a quantifiable
and measurable response mechanism makes mobile barcodes a powerful tool for
marketers," said Iain McCready, CEO of NeoMedia Technologies. "IQ mobile
understands the power of 2D barcodes and works hard to ensure the experience is
easy and intuitive for consumers in order to optimize results for their
clients."

IQ mobile conducted in-depth response analysis to understand how each element of
the Nokia campaign performed. The response rates were similar to that of SMS
campaigns which was very compelling when comparing a new technology with a more
mature, highly available technology. Additionally, the remarketing opportunity
proved valuable due to the high rate of consumers who opted-in to receive more
information. The additional costs required to include the 2D barcodes in the
media campaign were minimal but the interactive dialogue with consumers
delivered real value.

"The performance of the 2D code campaign has far exceeded both ours and Nokia`s
expectations. Due to the strong response rates and opt-in interest, Nokia will
be incorporating more campaigns with 2D codes in Central Europe. We are
currently running a campaign in Switzerland featuring 2D codes to promote the
Nokia Music Device 5800 via the Mobilezone®, a major catalogue retailer," said
Harald Winkelhofer, Founder & CEO of IQ mobile. "In general, the 2D code
technology plays a very important role in all the mobile marketing concepts that
we bring to our client base of international brands and agencies."

Alexander Oswald, Head of Marketing - Alps South East Europe for Nokia added,
"We are very pleased with the results and being the first one to use this
solution. As we are one of the leading mobility brands, using mobile advertising
technologies is important as a new and exciting communication channel. And as
well part of our brand DNA of connecting people through mobile solutions."

About NeoMedia Technologies

NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode
scanning solutions. Our technology allows mobile devices with cameras to read 1D
and 2D barcodes and provide "one click" access to mobile content. Combining this
technology with advanced analytics and reporting capabilities revolutionizes the
way advertisers market to mobile consumers. NeoMedia provides the infrastructure
to make 2D camera barcode scanning and its associated commerce easy, universal,
and reliable - worldwide.

The company`s mobile phone technology, NeoReader, reads and transmits data from
1D and 2D barcodes to its intended destination. Our Code Management and Code
Clearinghouse platforms create, connect, record, and transmit the transactions
embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and
telephone calls, ubiquitously and reliably. NeoMedia provides the industrial and
carrier-grade infrastructure to enable reliable, scalable, and billable
commerce. NeoMedia was founded in 1989, and is based in Atlanta, USA. It
currently has 30 active patents spanning 13 countries, with 29 additional
patents pending.

About IQ mobile

IQ mobile was founded in 2006 and is one of the most successful players in the
mobile marketing business in central Europe. The offered product portfolio
contains advertising in mobile portals; management and marketing consulting;
creation, development and operation of mobile campaigns, CRM-measures and
entertainment applications. IQ mobile is a leader in mobile advertising and
serves important international brands like Nokia, L'Oréal, T-Mobile, Castrol,
Sony BMG or EMI Music.

More information: http://www.iq-mobile.at or in your pocket www.iq-mobile.mobi

NeoMedia Technologies
Terry Griffin, +1-404-386-9044
tgriffin@neom.com

Copyright Business Wire 2009