Samsung Invites Newcomers into the World of HD Home Entertainment with New Duo HD...

Samsung Invites Newcomers into the World of HD Home Entertainment with New Duo HD Player

Samsung's BD-UP5500 Offers the Convenience and High-Performance of
Blu-ray and HD DVD Playback for First-time HD Consumers
LAS VEGAS--(Business Wire)--Samsung Electronics, a market leader and award-winning innovator
in consumer electronics, introduces a new Duo HD disc player offering
the ideal solution for those consumers new to the world of HD home
entertainment. In addition to the Blu-ray and HD DVD playback
capability found in the CES 2008 Innovation Award Honoree BD-UP5000,
the next-generation BD-UP5500 is a fully functioning Blu-ray Bonus
View player packaged in a slim and sleek cabinet design. Opening
access to both HD formats for a wider consumer audience with this new
Duo HD player, Samsung continues its commitment to developing products
that make life simpler through its breadth of innovative technologies.
Both the Samsung BD-UP5000 and BD-UP5500 Duo HD Players will be on
display at booth #11033 during the International Consumer Electronics
Show, held at the Las Vegas Convention Center, January 7 through 10.

"With the excitement surrounding the launch of the BD-UP5000 in
2007, Samsung is equally excited to offer a next generation Duo HD
player that gives consumers the convenience of enjoying both Blu-ray
and HD DVD formats in one single HD player," said Reid Sullivan, vice
president of Digital AV marketing at Samsung Electronics America. "By
supporting the latest interactivity in both formats, both Samsung Duo
HD players enhance the experience of watching home movies with access
to bonus content, alternative camera angles and behind-the-scenes
footage."

BD-UP5500 Duo HD Player

Designed to invite both novices and aficionados into a world of
vivid HD picture quality, Samsung's BD-UP5500 next-generation Duo HD
player brings together the streamlined playback of both Blu-ray and HD
DVD formats in one easy-to-navigate device. The HDMI 1.3 connection
allows for expanded color and surround sound through one cable and CEC
functionality enables users to effortlessly manage an entire home
theater with only one remote. For added convenience, the BD-UP5500
features an easy-to-read display and direct touch controls.

With the latest BD-Java and HD DVD interactivity available, the
BD-UP5500 takes movies to new heights with interactive menus,
innovative picture-in-picture settings, and in-line bonus content such
as alternate camera angles, behind-the-scenes footage, director
commentary and actor interviews. Additionally, using the BD-UP5500's
ethernet connection, users can experience a broad array of immersive
viewing options with numerous movies as well as download new firmware
to easily upgrade the player's capabilities.

For a true, cinema-quality experience at home, the BD-UP5500
supports the latest audio decoding. With 7.1-Ch PCM, DTS-HD High
Resolution and Master audio, and Dolby TrueHD Bistream output via HDMI
1.3, the BD-UP5500 accurately reproduces every delicate nuance with
lifelike precision, just as the directors intended. For those
consumers who still want to enjoy their existing collection of DVDs
and CDs, Samsung's BD-UP5500 is also a fully-functioning DVD and CD
player.

The BD-UP5500's minimalist 2.3-inch slim design and simple
piano-black finish makes it the perfect complement to most HDTVs and
will serve as the centerpiece to any media or living room.

The BD-UP5500 will be available in the second-half of 2008.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America,
Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co.,
Ltd., markets a broad range of award-winning, advanced digital
consumer electronics and home appliance products, including HDTVs,
home theater systems, MP3 players, refrigerators and laundry machines.
A recognized innovation leader in consumer electronics design and
technology, Samsung is the HDTV market leader in the U.S. and is the
only manufacturer that produces all four major digital television
technologies. Please visit www.samsung.com for more information.

Samsung Electronics America
SungIn Cho, 201-229-4752
sungincho@sea.samsung.com
or
MWW Group
Colin Ruane, 212-827-3742
cruane@mww.com

Copyright Business Wire 2008