Samsung Offers Innovative ''One-Touch'' Interactive Content Feature on Series 6 and...

Samsung Offers Innovative ''One-Touch'' Interactive Content Feature on Series 6 and Series 7 HDTVs

InfoLink (TM) RSS Service Provided by USA TODAY Gives Consumer
Updated Weather, News, Sports and Financial Information with the Touch
of a Button
LAS VEGAS--(Business Wire)--Samsung Electronics, the market leader in HDTV design and
innovation, has partnered with USA TODAY, the nation's newspaper, to
offer consumers up-to-the-minute access to weather, news, sports and
stocks information with the touch of a button on their HDTV. Featured
in Samsung's new Series 6 and Series 7 LCD and Plasma HDTVs, the new
InfoLink(TM) RSS service provides content directly from USA TODAY when
users connect their Samsung Series 6 or Series 7 LCD and Plasma HDTV
to the Internet via the integrated Ethernet port. Samsung's HDTV
lineup will be on display at Booth #11033 during the International
Consumer Electronics Show, which will be held at the Las Vegas
Convention Center, January 7 through 10.

"Samsung is always looking for new ways to integrate convenience
and interactivity into its lineup of HDTVs," said John Revie, senior
vice president of Visual Display Marketing at Samsung Electronics
America. "For 2008, the next evolution of an integrated and connected
home theater experience exists with Samsung's InfoLink (TM) RSS
service, which creates an easy way for consumers to remain connected
to the latest news from around the world, even while watching a
favorite, show, movie or sporting event."

"USA TODAY is excited about this innovative and groundbreaking
partnership with Samsung," said Jeff Webber, senior vice president of
advertising for USA TODAY and publisher of USATODAY.com. "The ability
to deliver up-to-date news content to Samsung's customers is just one
more way USA TODAY is working to expand how people get news and
information."

USA TODAY is a multimedia brand with print, digital, video and
mobile platforms that reach millions of readers each month. USA TODAY
will provide national and world news as well as keep viewers in touch
with the latest in money, sports, life, weather and politics news for
the InfoLink(TM) RSS service. The Weather section will allow viewers
to personalize current temperatures and seven-day forecasts by zip
code and will also feature weather alerts. Markets data will offer
market summaries and individual stock quotes.

Consumers need only to press the special RSS button on the Samsung
HDTV remote control to bring up a semi-transparent menu overlay
featuring selectable newsfeeds covering a variety of customizable
topics. Consumers can then either browse through headlines to catch a
quick glimpse, or select a specific story to view full story. Content
already playing on the HDTV will remain on-screen, ensuring that
moments from a favorite show or a fantastic play during the big game
will never be missed, all the while having the most up-to-date news,
weather and more just a click away.

Samsung is also redefining the role HDTVs play in the home by
integrating a variety of advanced networking and IPTV features into
more models than ever. Many of Samsung 2008's entry-level and premium
models include side-mounted HDMI and USB 2.0 ports, enabling consumers
to use their digital peripherals through their sets with a simple
connection.

Select 2008 Samsung HDTVs can also access online and stored PC
multimedia content and bring it into the living room with Samsung's
new Home Digital Media Adapter to transform HDTVs from what
traditionally has been a "viewing-only" device into a truly
interactive connection to the rest of the world. Additionally, Samsung
is building on the success it had debuting the world's first 3-D
enabled DLP HDTVs last year by expanding the same capability to its
plasma HDTVS.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America,
Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co.,
Ltd., markets a broad range of award-winning, advanced digital
consumer electronics and home appliance products, including HDTVs,
home theater systems, MP3 players, refrigerators and laundry machines.
A recognized innovation leader in consumer electronics design and
technology, Samsung is the HDTV market leader in the U.S. and is the
only manufacturer that produces all four major digital television
technologies. Please visit www.samsung.com for more information.

Samsung Electronics America
SungIn Cho, 201-229-4752
sungincho@sea.samsung.com
or
MWW Group
Colin Ruane, 212-827-3742
cruane@mww.com

Copyright Business Wire 2008