UNIQLO Global Promotion UNIQLOCK - Third Round '20 COLOR T' Version to Be Launched...

UNIQLO Global Promotion UNIQLOCK - Third Round '20 COLOR T' Version to Be
Launched on April 28

TOKYO, April 28 /PRNewswire/ --
- Reaching the 500 million Users of Global SNS and Mobile Media -
UNIQLO will begin transmitting "20 COLOR T", the third version of its
UNIQLOCK blog parts on Monday April 28. UNIQLOCK blog parts are developed to
globally promote the UNIQLO brand and raise brand awareness.
UNIQLOCK has proved really popular with over 100 million page views in 212
countries.
This third version is designed to further expand the reach UNIQLOCK on
mobile phones and popular SNS* (social networking services).
- Launching UNIQLOCK Version 3
Today, UNIQLO began transmitting "20 COLOR T", the third version of its
UNIQLOCK blog parts, intended to globally promote the UNIQLO brand and raise
brand awareness. (http://www.uniqlock.jp)
The UNIQLOCK Version 3 has been developed not only as a blog part but also
for other familiar, personal elements in our lives such as the mobile phone
and popular global social networking services.
We are looking to spread UNIQLOCK's reach further by expanding the service
beyond blog parts to the more than 100 million mobile phone user contracts in
Japan alone, and also to the approximately 530 million SNS users around the
world (Data from Pyramid Research USA).
We have also upgraded our popular screen saver (235,000 downloads as of
April 20) to an online screen saver. You download it once and then it
automatically updates to enable people around the world to enjoy the latest
UNIQLOCK.
Four new girls will be joining the existing 4-member UNIQLOCK GIRLS team.
The dance video will be more sophisticated with new rhythmic animated
characters dancing alongside the UNIQLOCK GIRLS. You can enjoy video content
that combines both live action and animation.
Since its launch in June 2007, UNIQLOCK has gained in popularity with over
100 million access users in 212 countries as of this month. UNIQLOCK won gold
awards in three sections and also the overall Grand Prix at the recent holding
of the Sixth Tokyo Interactive Ad Awards (TIAA). We hope that UNIQLO can
continue to develop promotion ideas through UNIQLOCK that so many people
freely relate to.
* SNS: Community sites that link people of similar interests and
attributes. Mixi is the best-known Japanese sites.
- UNIQLOCK Version 3 - an overview
1) Releasing the mobile UNIQLOCK version
You can now enjoy the mobile version of UNIQLOCK on your mobile phone
standby screen. On the mobile version, the new animation characters express
the time not the UNIQLOCK GIRLS.
We are also planning to make music available for download to this screen.
2) Suitable for worldwide SNS
On the urging of many global customers, we have made this latest
UNIQLOCK version compatible for use on popular SNS sites.
3) A new UNIQLOCK GIRLS team
Four new girls will join the existing four girls in the UNIQLOCK GIRLS
team offering additional attractive, individualistic dancing.
4) More advanced midnight mode
We can now offer even more advanced midnight mode transmission pictures
during night-time hours only combining the best of UNIQLOCK Versions 1 and 2
with new material.
5) Live action & animated content
Introducing UNIQLOCK's new animation characters who will dance
alongside the UNIQLOCK GIRLS in live action.
- UNIQLOCK wins a host of advertising awards including the Tokyo
Interactive Ad Award (TIAA)
UNIQLOCK won the overall Grand Prix at the Sixth Tokyo Interactive Ad
Awards sponsored by the Internet Advertising Promotion Council. We also won
gold awards in a total of three sections - Ad, Campaign Site and Integrated
Campaign.
We also won the gold award in the INNOVA LOTUS section at the Eleventh
Asia Pacific Ad Fest. This award is presented to the entrant judged to display
the most innovative advertising communication.
- About UNIQLOCK
UNIQLOCK is a campaign site offering mainly blog parts that was launched
on June 15, 2007 with the aim of promoting the major UNIQLO products worldwide
and also boosting awareness of the UNIQLO brand. We distributed original
UNIQLOCK blog parts to blog users depicting our MUSIC x DANCE x CLOCK concept
of communication to transcend the language barrier.
The success of UNIQLOCK lies in its transformation of blog parts into
entertainment. Based around a functional clock, we expressed time through the
universal means of music and dance. The clock sound is developed by the
Fantastic Plastic Machine DJ and producer who is well known in Japan and other
parts of the world.
As of April 28, 2008, UNIQLOCK has recorded over 100 million page views in
212 countries, with roughly 34,500 UNIQLOCK blog parts currently in use.
Contact:
Terunobu Aono
PR Section
UNIQLO CO., LTD.
Tel: +81-3-6272-0960(weekdays 10.00 - 18.00 Japan Time)
E-mail:taono@uniqlo.co.jp

SOURCE UNIQLO CO., LTD.

Terunobu Aono, PR Section, UNIQLO CO., LTD., +81-3-6272-0960,
taono@uniqlo.co.jp