Autonomy and VMS Form Strategic Partnership to Deliver World's First Meaning-Based...

Autonomy and VMS Form Strategic Partnership to Deliver World's First
Meaning-Based Media Intelligence Solution
Integration to Enable VMS to Deliver Quantum Leap in Ability to Understand,
Act, and Optimize All Forms of Media Content

CAMBRIDGE, England and NEW YORK, July 14 /PRNewswire-FirstCall/ --
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, and VMS, the world leader in
integrated media intelligence solutions, today announced a strategic
partnership in which VMS will develop and market next-generation news media
analysis and competitive intelligence solutions based on Autonomy's
technology suite. As part of the agreement, VMS will integrate Autonomy's
family of meaning-based computing software, enhancing VMS' public relations
and advertising solutions for monitoring, measurement, analysis and workflow
management across the entire media spectrum. These offerings encompass VMS'
comprehensive global media content including television, radio, print, web,
social media, billboards, and cinema. This deep technology relationship
completes VMS's transition from a content provider to a global solutions
provider.
VMS is a longstanding customer and partner of Autonomy. The company's
Vantage, AdSight, InSight, and RealTime products provide marketers,
advertisers, and communications managers with the most comprehensive set of
integrated media intelligence solutions available - from media monitoring,
analysis and competitive advertising intelligence to in-depth analytics and
PR measurement.
With Autonomy Interwoven's web solutions - powered by Autonomy's
Intelligent Data Operating Layer - VMS will be able to deliver
next-generation solutions that understand any hidden meaning behind every
piece of content, and automatically act on that information. VMS customers
will benefit from the rich media management capabilities of Virage MediaBin,
which provides automatic understanding and management of video and digital
media, without the need for manual tagging of content. Additionally,
customers can leverage Autonomy's deep expertise in audio analytics to gain
actionable insights from speech and music files on the web, radio, and
broadcast media.
"VMS has a rich history of innovation, from pioneering the media
monitoring industry in 1981, to deploying a series of unique web-based
business solutions, to this year launching Vantage, the industry's first
all-in-one platform for measuring, monitoring and optimizing PR and
advertising performance," said Peter Wengryn, CEO, VMS. "With Autonomy as a
strategic partner, leveraging their unique Meaning Based Computing technology
and software support, and incorporating our best-of-breed content, we will
substantially augment our current market-leading solutions. These solutions
will deliver exponentially more functionality, and a markedly enhanced user
experience, providing our clients with the world-class solutions they need to
stay ahead of their competitors."
"Autonomy's Meaning Based Marketing approach helps marketers succeed in
the modern era by providing an integrated set of solutions that allow
marketers to automatically listen, understand, and act on all forms of
customer information," said Stouffer Egan, CEO, Autonomy US. "By partnering
with VMS, who are uniquely focused on delivering solutions to chief marketing
officers, public relations strategists, and advertisers, we can deliver
game-changing capabilities that enable marketers to build much more effective
campaigns, promotions and programs for their businesses. Unlike competing
solutions, which provide marketers with a myopic view that is overly reliant
on one set of dated information, Autonomy and VMS can provide its' customers
with a truly real-time, actionable solution that takes into account the vast
tapestry of information pulsing throughout digital and broadcast media every
day."
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. It was recently ranked by IDC as the clear leader in
enterprise search revenues, with market share nearly double that of its
nearest competitor. Autonomy's technology allows computers to harness the
full richness of human information, forming a conceptual and contextual
understanding of any piece of electronic data, including unstructured
information, such as text, email, web pages, voice, or video. Autonomy's
software powers the full spectrum of mission-critical enterprise applications
including pan-enterprise search, customer interaction solutions, information
governance, end-to-end eDiscovery, records management, archiving, business
process management, web content management, web optimization, rich media
management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the
New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department
of Energy, the U.S. Department of Homeland Security and the U.S. Securities
and Exchange Commission. More than 400 companies OEM Autonomy technology,
including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company
has offices worldwide. Please visit http://www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.
Autonomy Editorial Contacts:

Randy Cairns
Autonomy (US)
+1-408-953-7111
randy.cairns@autonomy.com

Edward Bridges
Financial Dynamics (UK)
+44-207-831-3113
edward.bridges@fd.com

Steven Krisky
VMS
+1-212-329-5222
skrisky@vmsinfo.com

David Vindel
The Red Consultancy (UK)
+44-207-025-6529
david.vindel@redconsultancy.com

SOURCE Autonomy Corporation plc

Autonomy Editorial Contacts: Randy Cairns, Autonomy (US), +1-408-953-7111,
randy.cairns@autonomy.com; Edward Bridges, Financial Dynamics (UK),
+44-207-831-3113, edward.bridges@fd.com; Steven Krisky, VMS, +1-212-329-5222,
skrisky@vmsinfo.com; David Vindel, The Red Consultancy (UK), +44-207-025-6529,
david.vindel@redconsultancy.com