Chick-fil-A Continues Expansion With La Plata's First Stand-Alone Chick-fil-A Restaurant Opening July 16; Bringing
LA PLATA, MD, Jul 14 (MARKET WIRE) --
The Chick-fil-A(R) restaurant chain and its Eat Mor Chikin(R) Cows will
do their part to "boooost" and support the local economy with the opening
of La Plata's first stand-alone Chick-fil-A restaurant on July 16, with
the celebration to include the giving away of more than $26,000 in free
food and creating more than 65 new jobs.
Chick-fil-A will award a one-year supply of free Chick-fil-A Meals (52
certificates) to each of the first 100 adults in line, age 18 and older
with identification, at the restaurant located at 107 Drury Drive. The
line officially begins forming up to 24 hours before the grand opening
with the prizes being awarded Thursday, July 16, sometime between 6 a.m.
and 6:10 a.m. The restaurant will open for business immediately
thereafter.
Despite the country facing challenging economic times, Chick-fil-A
continues to grow. The company announced in early July its plans to add an
additional five new stand-alone Chick-fil-A restaurants this year, an
increase from 64 to 69. Along with the opening of a new mall location and
10 licensed outlets this year, more than 4,500 new jobs will be created
with Chick-fil-A's expansion also providing a positive business impact in
local communities.
"Chick-fil-A is grateful that we are in a position to continue our
restaurant expansion," said Chick-fil-A Inc. President and COO Dan Cathy,
son of the chain's founder Truett Cathy. "Our dedicated franchised
Operators across the chain continue to provide freshly prepared
Chick-fil-A menu items and exemplary service that keep our raving fans
dining with us. We don't take that for granted."
One way Chick-fil-A thanks its most loyal customers is by giving away more
than $26,000 in free food as part of its "First 100" promotion at each
grand opening. Chick-fil-A's raving fans often come from hours away,
bringing tents, computers, furniture, games and even swimming pools to
participate in the event which was launched nearly six years ago to
celebrate the opening of the chain's first stand-alone restaurant in
Arizona.
"Since that first person pulled up in our parking lot in 2003 and asked
where to get in line, we've given away more than $9.1 million in free
Chick-fil-A food at our stand-alone grand openings," said Cathy, who has
camped out at more than 90 of the events across the country and will join
the campers in La Plata.
"We're flattered that our new customers think enough of our food and our
service that they are willing to brave snow, wind, rain and triple-digit
temperatures to help us celebrate each new Chick-fil-A opening year round.
Plus, it's just lots of fun."
Relocating from the Chick-fil-A at St. Charles Towne Center in Waldorf,
John Flatley has been selected to operate the new free-standing
Chick-fil-A restaurant in La Plata where he will employ approximately 60
team members. John and his wife, Michelle, have three children; two of
whom work at Chick-fil-A restaurants in other states, but will join their
father for the grand opening of the La Plata location.
"Since its first chain restaurant opened more than 41 years ago,
Chick-fil-A has set a high standard for its customers by providing freshly
prepared food and personalized customer service," said Flatley. "My team
and I look forward to extending that legacy at La Plata's first
Chick-fil-A restaurant."
The Chick-fil-A on Drury Drive features a 4,227-square-foot interior that
seats 142 and has warm colors and wood accents as well as an indoor play
area for children that includes an interactive section for toddlers and a
convenient, award-winning drive-thru.
The new restaurant is open Monday through Saturday from 6 a.m. to 10 p.m.,
serving a full breakfast menu until 10:30 a.m.
Aware of rising health concerns among the population and especially for
children, Chick-fil-A has eliminated artificial trans fat from its entire
menu and was among the first national quick-service restaurant chains to
offer a complete menu -- from entrees to condiments -- with zero grams of
trans fat.
A convenient way for Chick-fil-A customers to get their favorite
Chick-fil-A menu items on the go at the new restaurant is the
award-winning drive-thru. In 2008, Chick-fil-A was named Best Drive-Thru
in America by QSR magazine for the fifth time. After a three-month
industry study of 25 quick-service restaurants, Chick-fil-A topped the
annual industry survey which measures order accuracy, speed of service,
menu board appearance and speaker clarity.
About Chick-fil-A, Inc.
Truett Cathy developed the original Chick-fil-A boneless breast of chicken
sandwich in his 24-hour Dwarf House(R) diner near Atlanta in the early
1960s, and he opened his first Chick-fil-A(R) restaurant in Atlanta's
Greenbriar Mall in 1967. Since then, the chain has grown to include nearly
1,450 locations in 38 states and Washington, D.C. In 2008 Chick-fil-A,
Inc. reached more than $2.96 billion in sales, representing a 12.17
percent increase over the chain's 2007 overall sales performance, as well
as a 4.59 percent same-store sales increase. It is the 41st consecutive
year of sales growth for the chain, which plans to add 80 locations this
year, including 69 stand-alone restaurants, one mall retail outlet, and
10 licensed outlets in non-traditional locations such as college
campuses. This year, the chain also will spend millions of reinvestment
dollars in existing business markets to remodel and re-design 65
stand-alone and shopping mall outlets across the country.
More information about Chick-fil-A is available on the chain's websites,
located at www.chick-fil-a.com, www.facebook.com/chick-fil-a,
www.chick-fil-a.com/pressroom or www.truettcathy.com.
Contact:
Brenda Green
Chick-fil-A, Inc.
Email Contact
404.765.8064
404.272.9381 (cell)
Anne Lerner
CP Communications Inc.
Email Contact
770.883.4271
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