REG-Media Corporation PLC Divisional Update – Eyeconomy’s enhanced ad-serving system

http://www.businesswire.com/news/home/20091103006909/en

LONDON--(Business Wire)--

MEDIA CORPORATION PLC
("Media Corp" or the "Group")

Eyeconomy`s enhanced ad-serving system

Media Corporation plc, a leading AIM quoted media and online gaming group, is
pleased to announce that it has recently completed a phase of the planned
upgrade to the advertising delivery system at Eyeconomy, the Group`s wholly
owned online advertising division.

The upgrade provides Eyeconomy with greater capacity to deliver its proprietary
advertising formats ("Sub Sites") as well as making enhanced reporting tools
available to advertisers to track campaigns. Previously, peak advert
distribution volume was estimated at 30 million Sub Sites per month. Following
completion of the upgrade, the Directors estimate that peak capacity has
increased to approximately 150 million Sub Sites per month. Current run-rate
figures are estimated at 50 million Sub Sites which includes over 100 individual
campaigns for leading brands including Vodafone, UPS and PKR.com.

The increased capacity and functionality will allow Eyeconomy to deliver larger
campaigns whilst also servicing a greater number of clients simultaneously. The
Directors also believe that the increased system functionality will lead to
decreased CPA (cost per acquisition) resulting in the ability to achieve higher
sales margins.

Justin Drummond, Media Corporation`s CEO, commented:

"We have continued to invest in the Group`s proprietary advertising system and
sales infrastructure making this impressive achievement possible. Eyeconomy has
now achieved critical mass on many levels and should continue to go from
strength to strength, particularly with the back-drop of an improving economic
outlook."

For further information please contact:

Media Corporation plc Tel: +44 20 7618 9000
Justin Drummond - CEO
Nilesh Jagatia - Finance Director

Astaire Securities plc Tel: + 44 20 7448 4400
Aaron Smyth / Jo Turner

Bishopsgate Communications Tel: + 44 20 7562 3350
Robyn Samuelson/Gemma O'Hara
mediacorp@bishopsgatecommunications.com

Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading
internet media and advertising group focused on website publishing and online
advertising.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach
campaigns to over 30 Million unique consumers per month via its own proprietary
ad-serving and tracking technology for clients including AOL, Dell and American
Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diverse publishing division specialising
in online media.

The impressive portfolio of websites includes a number of market leading
websites, such as www.purplelounge.com, www.gambling.com, www.onthebox.com,
www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at
www.mediacorpplc.com

Media Corporation PLC

Copyright Business Wire 2009