Industry Leaders Launch New Companies and Products at Opportunity Green Conference, Generating Momentum and Potential for the Future

LOS ANGELES--(Business Wire)--
The Opportunity Green Sustainable Business Conference, which brings together
leading companies and visionaries in business, technology, and design to
showcase the hottest opportunities for driving profitability through
sustainability, today announced that three companies participating in the 2009
conference have either introduced new products or announced the formation of a
new subsidiary. Taking place November 7-8 in Los Angeles, California at the UCLA
Price Center for Entrepreneurial Studies, the conference is also proud to
announce it has gathered more than 500 attendees passionate about social
responsibility and driving success in green initiatives. These announcements
reflect a growing trend involving companies that have committed to developing
best practice sustainability strategies for the emerging global economy that
requires innovative, viable and profitable models for business success.

GreenNurture, a company blending sustainability and new media, announced its
online sustainability platform, GreenNurture.com, at the conference. The company
will introduce the application and begin accepting participants at the
conference for a private beta launch leading up to their hard launch in January
2010. GreenNurture.com, is a one-of-a-kind web-based solution that successfully
blends sustainability, triple-bottom-line principles and new media, creating a
powerful tool that drives both positive environmental action and bottom-line
improvement. The system empowers individuals to report best practices and share
ideas, rewarding them for their active participation through their exclusive
rewards partner - RecycleBank.

TechLaw, Inc., launched their new subsidiary, AlterEcho. TechLaw`s biologists,
geologists, chemists and engineers have been at the forefront of ecological
awareness, developing a deep knowledge and unique understanding of the
relationship between business and environmental stewardship. This new
subsidiary, AlterEcho, helps clients develop and manage the skills, systems and
support needed to take the strategic steps that not only drive bottom-line
growth, but also enhance our environment.

PeopleTowels announced the newest concept in sustainability, a reusable personal
hand towel called a PeopleTowel that is made of 100 percent organic cotton.
PeopleTowels are a responsible alternative to using paper towels to dry your
hands in public facilities. They make going green as easy as drying your hands
to save trees and reduce waste. Reuse is a big message at this year`s
conference, and PeopleTowels have been provided to all participants instead of
paper towels.

To sponsor Opportunity Green or get additional information about OG25, contact
Karen Solomon at 310-709-6952 or at karen@opportunitygreen.com. Follow the
latest news and updates related to Opportunity Green on Facebook at
http://www.facebook.com/opportunitygreen and on Twitter at
http://www.twitter.com/oppgreen

About Opportunity Green

The Opportunity Green conference brings together leading companies and
visionaries in technology, design, media, and more, to showcase the hottest
opportunities for driving profitability through sustainability. The conference
allows participants exposure to, and experience with, an interdisciplinary
cross-section of ideas at the forefront of sustainable business practices
through a variety of formats, including creative panels, experiential workshops
and out-of-conference interactivity. Approximately 500 companies participating
in Opportunity Green - ranging from Fortune 500 powerhouses to cutting-edge
start-ups - have all been carefully chosen via a rigorous vetting process and
have demonstrated a commitment to showcasing the latest sustainable solutions
and emerging green business practices as well as a dedication to ongoing
collaboration with like-minded business leaders. For more information on the
conference, visit www.opportunitygreen.com.

Opportunity Green
Jacob Rice, 415-493-8084
jacob@opportunitygreen.com

Copyright Business Wire 2009