Cinergix Presents 'Creately'(TM) at DEMOfall 08

A groundbreaking technology that makes design simple through collaboration,
knowledge reuse and expert validation.

SAN DIEGO, Sept. 8 /PRNewswire/ -- Cinergix debuts "Creately"(TM) at the
DEMOfall 08 conference today. Creately is an online software application that
will revolutionize how everyone will model complex products and processes.
Imagine solving your design problems simply, quickly and collaboratively.
Today, Creately supports problem solving in a variety of domains, from
business processes to IT networks, and will soon expand this range to include
scenarios as diverse as designing financial investment models or laying out
the interiors of living rooms.
Creately makes design work easier in two key ways. First, it leverages
intelligent 'Knowledge Objects', or KObjects. KObjects are building blocks for
the design that are akin to 'plug-and-play' hardware devices: users can
incorporate them into their designs, knowing that the KObjects' self-
validating capability automatically indicates their fit with the other
components of the design. Also, since KObjects will be user-generated, their
inclusion in Creately promotes knowledge re-use, quickening the pace of design
work.
Second, Creately supports collaborative design. Coupled with its intuitive
user interface, Creately allows non-expert users to solve complex design
problems by collaborating online with their co-designers from around the
world.
"Cinergix's KObjects and the Creately platform have the potential of
unlocking the expertise of specialists all across the Web, giving new meaning
to the term 'User Generated Content'," says Chris Shipley, executive producer
of the DEMO Conferences. "This will make design and modeling easier and more
accessible to the non-expert user, saving all businesses time and money."
Creately allows you to work collaboratively and to embed specifications
into each component of your design. The patent-pending KObject technology
forms the building blocks of a Creately design. Each KObject embodies its
real-world counterpart's attributes and behaviors. This gives the design
intelligence that allows it to 'understand' the context within which it
exists. In this way, the design provides immediate feedback to the designer on
its real-life workability.
"Right now, the modeling/design software market is valued at US$3.5
billion, and is growing at a rate of 10 percent a year," says Cinergix CEO
Chandika Jayasundara. "But there's nothing out there that does what Creately
does. This gives us an opportunity to tap into the long tail of design
problems with our Internet-based KObjects technology."
Creately will be available as a beta version from the final quarter of
2008. To register for the beta version, visit creately.com.
About DEMO
Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which are
hand-selected from across the spectrum of the technology marketplace. The DEMO
conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events for
companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them
to secure venture funding, establish critical business relationships, and
influence early adopters. Each DEMO conference features approximately 70 new
companies, products and technologies. For more information, visit
www.demo.com.
About Cinergix
Cinergix is the Australian start-up developing the Creately platform and
its patent-pending KObject technology, which is changing the way we solve
design and modeling problems. Creately is a rich Internet application with a
smart user interface and automated validation checks that will make the
process of design easier and more accessible. It enables specialists in
diverse fields to capture and share their knowledge and intellectual property.
This new paradigm of leveraging user-generated content for design work will
enable Cinergix to support the long tail of design problems. Started in 2007
by a team from Sri Lanka, the UK, and Singapore, the company also runs a
research and development centre in Colombo, Sri Lanka and will set up
operations in the United States in early 2009. For more information, visit
www.cinergix.com.
Media Contacts:
Karishma Vaswani
Vaswani Public Relations Group
media@cinergix.com
+91 98677 90267

Charanjit Singh
Chief Marketing Officer
Cinergix Pty Ltd
+1 650 646 2742
charan@cinergix.com

SOURCE Cinergix

Charanjit Singh, Chief Marketing Officer of Cinergix Pty Ltd, +1-650-646-2742,
charan@cinergix.com; or Karishma Vaswani of Vaswani Public Relations Group,
+91-98677-90267, media@cinergix.com, for Cinergix