REG-Aegon N.V.: Mark Mullin CEO of AEGON Americas

Mark Mullin to succeed Pat Baird as CEO of AEGON Americas

THE HAGUE -AEGON announces the appointment of Mark Mullin as CEO of AEGON
Americas and memberof the AEGON Management Board to succeed Pat Baird, who
retires January 1, 2010.

Mr. Mullin began his career with AEGON in 1987. Since then, he has held various
positions within the AEGON organization both in the United States and in
Europe. In 2002, he was appointed President and CEO of Diversified Investment
Advisors, AEGON's US provider of pensions and retirement services and in 2006
became head of AEGON's annuity and mutual fund businesses. In January this
year, Mr. Mullin was named President of AEGON Americas, working closely with
CEO Pat Baird.

"Mark is ideally qualified to lead AEGON Americas in what continues to be a
challenging but exciting time in the world's largest market for life insurance
and pensions," said AEGON CEO Alex Wynaendts. "We are grateful to
Pat for his leadership and many contributions to the growth of our business in
the Americas. Mark inherits a dedicated, customer-focused organization, with
leading market positions, a diverse business mix and a broad distribution
network. Mark's extensive knowledge of AEGON and its businesses will serve him
well as he and his team work to further strengthen our position in the United
States and elsewhere in the Americas."

As President and CEO of AEGON Americas, Mr. Mullin will have responsibility for
AEGON's operations in the
United States, Canada, Mexico and Brazil. Mr. Mullin will also serve on AEGON's
Management Board. In this capacity, Mr. Mullin will assume the added
responsibility for AEGON's global life reinsurance activities. Mr. Baird's
Management Board responsibility for the Asia-Pacific region will be taken over
by Mr. Wynaendts. Mr. Mullin's appointment to the Management Board is subject
to approval of the Dutch Central Bank.

Mark Mullin stated: "I am extremely honored by this opportunity to build on the
solid progress achieved in recent years within AEGON Americas. Now more than
ever, our customers require high quality products and services that will give
them greater control over their financial futures and ultimately peace of mind
regardless of market swings and inevitable economic volatility. I look forward
to working closely with the talented and dedicated people who lead and support
our businesses as we build upon AEGON's leadership position in serving this
developing need."

In total, AEGON employs approximately 14,500 people in the Americas and serves
over 30 million individual policy and certificate holders. AEGON Americas also
includes the Transamerica companies, AEGON's leading retail brand in the United
States.

Pat Baird began his career at AEGON USA in 1976. Since then, he has served as
Executive Vice President and Chief Operating Officer, Chief Financial Officer
and Director of Tax before being appointed to CEO and President of AEGON USA in
March 2002. Since the beginning of 2007, Mr. Baird has served as a member of
AEGON's Management Board. Mr. Baird also led AEGON's efforts to expand its
businesses in Canada and Mexico. He recently concluded a one-year term as
Chairman of the American Council of Life Insurers (ACLI), the leading industry
organization in the United States, and will continue to serve next year as a
member of its Executive Committee.

Biography: Mark Mullin

President & CEO, AEGON Americas, member AEGON Management Board

Age: 46; Nationality: American

Mark Mullin worked initially for Penn Mutual Life Insurance Company as an
investment analyst before joining AEGON in 1987. He held various positions
within the organization both in the United States and at corporate headquarters
in The Hague, the Netherlands. In 1995, he joined Diversified Investment
Advisors in Purchase, New York State. From 2002, he served as President & CEO
of Diversified Investment Advisors as well as Group Head for AEGON's pension
business in the United States. In January 2009, he was appointed President of
AEGON Americas. Mr. Mullin holds a BA in English and International Studies from
LaSalle University in Philadelphia and the University of Fribourg in
Switzerland. He also has an MS in Finance from Loyola University in Baltimore.
As President of AEGON USA,
Mr. Mullin has been a member of both AEGON USA's Risk and Capital Committees
and currently chairs the Americas Management Board. He also served as group
head for several business units, including Diversified Investment Advisors,
Transamerica Retirement Services, Transamerica Retirement Management,
Transamerica Investment Management, Transamerica Fund Advisors, Transamerica
Capital Management and Extraordinary Markets.

Mr. Mullin's career at AEGON: key dates

1987: Joins AEGON as Senior Securities Analyst (Baltimore, United States).

1989 - 1993: Portfolio Manager and Team Leader, Private Placements (Baltimore,
United States).

1993 - 1995: Senior International Portfolio Manager (The Hague, the
Netherlands).

1995 - 2001: Chief Investment Officer & Head of Strategic Alliances,
Diversified Investment Advisors (Purchase, United States).

2002 - 2006: President & CEO, Diversified Investment Advisors / Group Pension
Head, AEGON USA (Purchase, United States).

2006 - 2009: Executive Vice President, AEGON USA / Head of AEGON's pension,
annuity and mutual fund businesses in the United States.

January 2009: Appointed President of AEGON Americas.

January 2010: Appointed CEO of AEGON Americas and member of AEGON's Management
Board.

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Contact information

Media relations: Greg Tucker

+31(0)70 344 8956

gcc-ir@aegon.com

Investor relations: Gerbrand Nijman

+31 (0)70 344 8305

877 548 9668 - toll free USA only

ir@aegon.com

www.aegon.com

About AEGON

As an international life insurance, pension and investment company based in

The Hague, AEGON has businesses in over twenty markets in the Americas,

Europe and Asia. AEGON companies employ approximately 29,000 people

and have over 40 million customers across the globe.

Key figures - EUR Q32009 Full year
2008

Underlying earnings 351 1.6 billion
before tax million

New life sales 484 2.6 billion
million

Gross deposits 6.8 40.8
billion billion

Revenue generating
investments 354 332 billion
(end of period) billion

Forward-looking statements

The statements contained in this press release that are not historical facts
are forward-looking statements as defined in the US Private Securities
Litigation Reform Act of 1995. The following are words that identify such
forward-looking statements: aim, believe, estimate, target, intend, may,
expect, anticipate, predict, project, counting on, plan, continue, want,
forecast, goal, should, would, is confident, will, and similar expressions as
they relate to our company. These statements are not guarantees of future
performance and involve risks, uncertainties and assumptions that are difficult
to predict. We undertake no obligation to publicly update or revise any
forward-looking statements. Readers are cautioned not to place undue reliance
on these forward-looking statements, which merely reflect company expectations
at the time of writing. Actual results may differ materially from expectations
conveyed in forward-looking statements due to changes caused by various risks
and uncertainties. Such risks and uncertainties include but are not limited to
the following:

* Changes in general economic conditions, particularly in the United States,
the Netherlands and the United Kingdom;

* Changes in the performance of financial markets, including emerging
markets, such as with regard to:

* The frequency and severity of defaults by issuers in our fixed income
investment portfolios; and

* The effects of corporate bankruptcies and/or accounting restatements on the
financial markets and the resulting decline in the value of equity and debt
securities we hold;

* The frequency and severity of insured loss events;

* Changes affecting mortality, morbidity and other factors that may impact
the profitability of our insurance products;

* Changes affecting interest rate levels and continuing low or rapidly
changing interest rate levels;

* Changes affecting currency exchange rates, in particular the EUR/USD and
EUR/GBP exchange rates;

* Increasing levels of competition in the United States, the Netherlands, the
United Kingdom and emerging markets;

* Changes in laws and regulations, particularly those affecting our
operations, the products we sell, and the attractiveness of certain
products to our consumers;

* Regulatory changes relating to the insurance industry in the jurisdictions
in which we operate;

* Acts of God, acts of terrorism, acts of war and pandemics;

* Effects of deliberations of the European Commission regarding the aid we
received from the Dutch State in December 2008;

* Changes in the policies of central banks and/or governments;

* Litigation or regulatory action that could require us to pay significant
damages or change the way we do business;

* Customer responsiveness to both new products and distribution channels;

* Competitive, legal, regulatory, or tax changes that affect the distribution
cost of or demand for our products;

* Our failure to achieve anticipated levels of earnings or operational
efficiencies as well as other cost saving initiatives; and

* The impact our adoption of the International Financial Reporting Standards
may have on our reported financial results and financial condition.

Further details of potential risks and uncertainties affecting the company are
described in the company's filings with Euronext Amsterdam and the US
Securities and Exchange Commission, including the Annual Report on Form 20-F.
These forward-looking statements speak only as of the date of this document.
Except as required by any applicable law or regulation, the company expressly
disclaims any obligation or undertaking to release publicly any updates or
revisions to any forward-looking statements contained herein to reflect any
change in the company's expectations with regard thereto or any change in
events, conditions or circumstances on which any such statement is based.

Press release

NOVEMBER 12, 2009

END