Grass Roots Research and Distribution, Inc. Analyst Report on Muscle Flex Inc. Projects the Potential for Explosive

LOS ANGELES, CA, Jul 13 (MARKET WIRE) --
Muscle Flex Inc. (PINKSHEETS: MFLI) announced today that the Grass Roots
Research and Distribution, Inc. analyst report on Muscle Flex Inc.
projects the potential for explosive revenue growth with the release of
their direct response "As Seen on TV" Product Line. The positive 31-page
research report written by one of the nation's leading micro-cap research
firms, Grass Roots Research and Distribution, Inc., founded and led by D.
Paul Cohen, initiates coverage on Muscle Flex Inc. with a strong buy and
a short term price target of $0.22. The report is available for download
at http://www.grassrootsrd.com/mfli-report.pdf or by visiting
www.grassrootsrd.com.

The Paul Cohen Muscle Flex Inc. analyst report discusses how products
marketed through the direct response "As Seen on TV" methodology have the
ability to generate exceptionally large revenue growth through efficient
order, sales and cash-flow capture as well as TV's heightened ability to
create a household brand name as evidenced by successful "As Seen on TV"
products such as the Snuggie and Spongetech. Muscle Flex Inc. has
announced it has three consumer products priced between $9.95-$14.95 that
it is preparing for distribution through direct response "As Seen on TV"
campaigns.

Muscle Flex Inc. is expected to provide details of its first product
release this week that is to be marketed via its proprietary "As Seen on
TV" direct response methodology. The Muscle Flex Inc. direct response
program allows for the immediate sale of a particular product via
television, and over time, the creation of the defacto brand in its
particular product space. Muscle Flex immediately rolls profits back into
inventory and additional advertising in the product program to provide for
an accelerated growth potential for the product. As the value of the brand
grows, traditional retail opportunities are then considered as the next
phase of the product's revenue cycle.

The Grass Roots Research and Distribution Analyst Report States:

Muscle Flex, Inc. is a specialty marketing firm focused on bringing new
consumer health and fitness related products to market. The Company is
developing infomercials and advertorials to directly market its innovative
products to consumers. Muscle Flex is operating a platform business model
where it outsources manufacturing and call center operations, and partners
with media producers to create the direct marketing infomercial. This
business model enables the Company to keep expenses low while launching
new products. The inherent low fixed costs in the business model reduce
downside financial risk while enhancing profitability.

The first three products scheduled to launch in the second half of 2009
are inexpensively priced personal health and safety products. The Company
is focusing on lower priced products initially due to the weak economic
environment. In early 2010, the Company plans to launch the Muscle
Flex(TM) product, a revolutionary in-home fitness unit that combines
cardio, strength training and flexibility into one product. We expect the
Company to introduce additional products in 2011 and beyond.

The Price Target Valuation States:

We expect revenues to ramp up significantly in 2010 and 2011. Our
forecasts assume the Company raises $700,000 to launch the initial
infomercials in 2009. We expect revenues of $500,000 in 2009 to increase
to $8.7 million in 2010. Our short term price target is $0.22. Our
intermediate and long term price targets are $0.58 and $1.50,
respectively. We believe Muscle Flex is a compelling investment
opportunity.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. brings new products to market using direct response TV
infomercials specializing in the health, fitness, wellness and hygiene
sectors. As well, Muscle Flex Inc. develops and creates general television
content for network and cable television distribution. Muscle Flex's
corporate strategy is to develop new and innovative products for sale and
distribution via its proprietary direct response marketing system and the
creation of television shows and content.

This press release contains forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and is subject to the Safe Harbor created
by those sections. This material contains statements about expected future
events and/or financial results that are forward-looking in nature and
subject to risks and uncertainties. Such forward-looking statements by
definition involve risks, uncertainties and other factors, which may cause
the actual results, performance or achievements of Muscle Flex to be
materially different from the statements made herein.

Contact:
Danny Alex
CEO
1-310-717-1003
Email Contact
http://www.MuscleFlexInc.com (corporate)
http://www.TheMuscleFlex.com (product)
http://www.Myspace.com/TheMuscleFlex

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