AMT Coffee Celebrate 5 Years of Being 100% Fairtrade

LONDON, UNITED KINGDOM, Nov 17 (MARKET WIRE) --
During the week commencing 23/11/09 AMT Coffee will be celebrating the
5th Anniversary of their conversion to selling 100% Fairtrade coffee
throughout their shops. This celebration will take place at every unit
nationally and will include a product offer to thank customers for their
support over the last 5 years.

At the time of turning Fairtrade AMT were the first national coffee
company to make the decision to sell 100% Fairtrade coffee and have not
looked back since. Allan McCallum Toppin, Operations Director for AMT
said "We went Fairtrade as that is what our customers wanted and we
believed it was the right thing to do. Seeing the growth in Fairtrade
since that time has been fantastic and hopefully we played our part in
that change. Our company mission statement and proven track record of
delivering a high quality product at a reasonable price really dispels
the myth that going Fairtrade will mean compromising on either of these
factors".

To celebrate their 5 year anniversary and to reward all customers for
supporting their Fairtrade switch AMT will offer anyone who purchases a
Fairtrade drink the chance to buy a Fairtrade brownie for half price.

About AMT Coffee

AMT Coffee was created in 1992 by the McCallum brothers, with a clear
mission to provide the best cup of coffee in the UK, together with
genuine service at a reasonable price.

When Alistair, the youngest, arrived in Oxford from Seattle, he noticed
that real coffee was nowhere to be found, he immediately asked his two
brothers to join him in creating AMT Coffee. Although the brothers had
little finance, they had plenty of determination to make their coffee
business a success. After they scraped enough money together to design
and build their first street cart, the race was on to secured their first
site, which they finally did in Oxford city centre - AMT Coffee was born.

AMT coffee is located in over 58 railway stations and airport locations
across the UK and Europe.

In addition to being the first national coffee company to go 100%
Fairtrade, AMT were the first to use 100% organic milk.

More information at amtcoffee.co.uk

- As concerns about the effect of intensive farming methods continue to
grow, AMT Coffee is pleased to only use organic milk in their drinks.
This way, the dairy cows, the environment and one's health are all
protected.

- Although buying organic costs approximately 20% more than regular milk
AMT believe the benefits to all make it worth the cost and they don't
pass cost onto consumers because their prices tend to be lower.

AMT's ethical commitment goes beyond just coffee...

- Recently switched our sandwiches to free range eggs

- Removing trans fats from our cake/ bar snacks

- Removed trans fat from our Chai

- Fairtrade Cadbury's Dairy Milk - Coming soon!

About Fairtrade

- Consumer awareness and demand for Fairtrade products is at an all time
high in the UK with sales of Fairtrade roast & ground coffee in the
out-of-home market doubling last year. Due to this, coffee sales
increased by 39% and sales of all products grew by 46%.

- In April 2007 AMT converted the majority of its teas to be Fairtrade
and many are also now organic.

- AMT are the only retailer to provide Fairtrade Chai in their Chai Tea
Steamer(TM) product.

By buying Fairtrade, coffee consumers can rest assured that vulnerable
farmers in the developing world are guaranteed a minimum price for their
product which ensures them a better life and a brighter future.

Contacts:
AMT Coffee
Jon Hassall
07920007530
02088328630

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