RockResorts International Starts an Innovative Program to Recycle Soap

BROOMFIELD, CO, Nov 15 (MARKET WIRE) --
High in the Colorado Rockies a life-saving necessity is making its way to
the island nation of Haiti and abroad.

By partnering with Clean the World, Inc., RockResorts is collecting
barely-used soap and shampoo from its collection of 8 hotels and enabling
the Orlando charity to provide the much-needed supplies to needy people in
homeless shelters and impoverished countries around the world.

Recently Clean the World delivered a shipment of 45,000 bars of soap to
Cap Hatien, Haiti. Another 100,000 bars just arrived in Haiti, the poorest
country of the western hemisphere, to be distributed in the upcoming days.
Clean the World also distributes soap, shampoo, conditioner, lotion and
bath gel to domestic homeless shelters. With the RockResorts partnership,
Clean the World will begin distributing these necessities to Colorado
homeless shelters as well.

3.5 million children die annually to acute respiratory illness and
diarrheal disease. That's approximately 9,000 children every single day.
Clinical studies show that these deaths can be reduced by up to 65% with
soap interventions and hand washing education. Incredibly, 1 million bars
of soap are discarded into US landfills daily.

"We are very pleased to be working with RockResorts to help those that
need it most," said Managing Director of Clean the World, Paul Till.
"Together with RockResorts, Clean the World will focus on saving our
planet and saving lives worldwide. We anticipate many more distribution
fronts in the near future, including planned soap interventions into Sri
Lanka and the Philippines."

The Need for Soap

Clinical studies by the World Health Organization and others show that the
use of soap in hand washing reduces the incidence of diarrheal disease and
acute respiratory illness which combined are the leading causes of death
in children under the age of five. By providing soap to impoverished
people Clean the World hopes to greatly reduce these deaths.

Sterilization Process and Distribution Efforts

The donated soap is processed by Clean the World in partnership with
Central Care Mission in Orlando, Florida. Central Care Mission is a
long-term men's recovery home that takes homeless men off the streets,
recovers them from addictions and changes their lives. At their recycling
facility, Central Care Mission employees and volunteers clean the
collected soap and sterilize it using a proprietary steaming process. The
soap is then packaged for later distribution.

Primarily supported by the generous donations of individuals and
corporations, Clean the World is recycling soap from hotels that would
otherwise end up in landfills across the United States. The effort has a
dual benefit of reduced waste and saving lives.

In addition to Haiti, Clean the World has distributed soap internationally
to other missions and charitable organizations including the Floating
Doctors, World Vision, Harvest Time International, and missions to
Lesotho, South Africa and Freeport, Bahamas.

Domestically, the Salvation Army, Covenant House, STAR Family Center and
about 15 other missions and shelters have received soap, shampoo,
conditioner and lotion.

"RockResorts is proud to partner with Clean the World to help provide
supplies to homeless shelters and impoverished countries around the
world," said Paul Toner, Senior Vice President and Chief Operating
Officer of RockResorts and Vail Resorts Hospitality. "This partnership is
a perfect complement to the RockResorts "ECHO" corporate social
responsibility program, which aims to protect the environment, promote
social responsibility and foster community engagement."

About Clean the World Foundation, Inc.

An Orlando-based charitable organization, Clean the World Foundation, Inc.
is committed to the prevention of illness and death caused by acute
respiratory infection and diarrheal disease in countries across the globe.
In an effort to prevent these needless deaths from occurring, Clean the
World Foundation collects discarded soap and shampoo from hotels to be
recycled and distributed these soap products along with appropriate
educational materials to domestic homeless shelters and impoverished
countries worldwide. With the donations of these discarded soap and
shampoo products, Clean the World Foundation is a step closer to reaching
their goal of preventing the millions of lives lost each year -- and
they're doing it one bar of soap at a time. Clean the World Foundation,
Inc is a non-profit, 501(c)(3) tax-exempt charitable organization.

About RockResorts

RockResorts, a wholly owned subsidiary of Vail Resorts, owns and operates
luxury resort hotels that offer casually elegant accommodations, lavish
RockResorts Spas(R), renowned golf courses, award-winning dining and a
variety of exciting outdoor adventures. The RockResorts collection
includes The Arrabelle at Vail Square and The Lodge at Vail in Vail,
Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The
Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in
Santa Fe, N.M.; Snake River Lodge & Spa in Jackson Hole, Wyo.; and The
Landings St. Lucia, Rodney Bay, St. Lucia. Future RockResorts include:
Tempo Miami in Miami, Fla. (scheduled to open in 2010); Balcones del
Atlantico, Dominican Republic (scheduled to open in 2010); One Ski Hill
Place in Breckenridge, Colo. (scheduled to open in 2010); The Mansfield
Inn at Stowe in Stowe, Vt. (scheduled to open in winter 2011/2012); Rum
Cay Resort Marina, The Bahamas (scheduled to open in 2012); and the Third
Turtle Club & Spa, Turks and Caicos (scheduled to open in 2013). Follow
RockResorts on Twitter: @RockResortsNEWS

Contact:
Peter Olsen
Communications Director
Clean the World Foundation, Inc.
407-678-9791
Email Contact
www.cleantheworld.org

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