Jet Airways Transforms Web Presence With Autonomy Interwoven's Meaning Based Marketing Solution

Jet Airways Transforms Web Presence With Autonomy Interwoven's Meaning Based
Marketing Solution
India's Premier International Airline Delivers More Compelling Online
Experience to More Than 20 Country-Specific Sites in Multiple Languages

CAMBRIDGE, England and SAN FRANCISCO, Nov. 3 /PRNewswire-FirstCall/ --
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure
software for the enterprise, today announced that Jet Airways, India's premier
international airline, has implemented Autonomy Interwoven's web content
management solution to enhance the performance of its websites, including
jetairways.com, jetlite.com and 9wagents.com. With Autonomy Interwoven's
TeamSite, the airline is able to provide its guests with a more compelling
online experience through an increase in dynamic content, including video,
images, blogs, social media tools and online surveys.

To support its extensive network in India and across the globe, Jet Airways
recognized the importance of creating a more engaging and consistent visitor
experience across its more than 20 country-specific web properties in multiple
languages. The Autonomy Interwoven solution was selected after an extensive
evaluation process. Since the implementation of TeamSite, Jet Airways is able
to engage more effectively with its online users, and delivers the airline's
best offers to its guests in a dynamic manner.

"Jet Airways' mission is to deliver real-time, seamless and enhanced digital
experience to our guests and travel partners," said Belson Coutinho, General
Manager, eCommerce and Innovations at Jet Airways. "Jetairways.com,
jetlite.com and 9wagents.com are often our first points of contact with our
guests and travel partners. As a result, we recognized the critical importance
of delivering a speedy, more dynamic and intuitive online experience for our
guests. Autonomy Interwoven has helped us to create an environment where
websites can be easily managed 24x7, and users can leverage shared
functionality in our content management system across all our websites."

"With the fierce competition in today's airline industry, delivering the best
experience for customers from online experience to flight operations is vital
to an airline's success," said Rafiq Mohammadi, CEO of Autonomy Interwoven.
"We are pleased that Autonomy Interwoven's unique Meaning Based Marketing
capabilities have provided Jet Airways' guests with more engaging and
interactive web content, delivering a more compelling online experience."

Please visit www.autonomy.com/interwoven, for more information on Autonomy's
web solutions.

About Jet Airways
Jet Airways currently operates a fleet of 83 aircraft, including 10 Boeing
777-300 ER aircraft, 12 Airbus A330-200 aircraft, 47 next generation Boeing
737-700/800/900 aircraft, and 14 modern ATR 72-500 turboprop aircraft. With an
average fleet age of 4.57 years, the airline has one of the youngest aircraft
fleet in the world. Flights to 64 destinations span the length and breadth of
India and beyond, including New York (both JFK and Newark), Toronto, Brussels,
London (Heathrow), Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok,
Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai and Jeddah.
Jet Airways and its no-frills Economy Class service Jet Airways Konnect
together operate over 365 flights daily.

About Jet Airways Konnect
Jet Airways Konnect is Jet Airways' no-frills Economy Class service on key
domestic routes, designed to meet the needs of the low fare segment. Jet
Airways Konnect links five major metros - Mumbai, Delhi, Chennai, Bengaluru
and Kolkata - with several destinations across India.

Jet Airways Konnect service is available from Mumbai to Bhopal/ Udaipur/
Ahmedabad/ Bhavnagar/ Jodhpur/ Chennai/ Kochi/ Vadodara and Jaipur, Delhi to
Chennai/ Bengaluru/ Amritsar and Vadodara, Chennai to Madurai/ Kochi/
Coimbatore/ Hyderabad/ Thiruvananthapuram and Bengaluru. The service also
links Bengaluru to Mumbai / Mangalore/ Pune/ Hyderabad/ Thiruvananthapuram and
Kolkata and Kolkata to Jorhat/ Agartala/ Guwahati. Besides these sectors, Jet
Airways Konnect also connects Hyderabad to Goa / Ahemdabad / Indore / Bhopal
and Raipur. Jet Airways Konnect currently operates over 130 flights daily

About JetLite
JetLite is a wholly owned subsidiary of Jet Airways India Ltd. and was
acquired by Jet Airways in April 2007. Positioned as an all-economy airline,
JetLite promises to offer value for money fares. JetLite currently operates a
fleet of 23 aircraft, which includes 16 Boeing 737 series and 7 Canadian
Regional Jets 200 Series. The airline flies to 28 domestic destinations and 2
international destinations (Kathmandu and Colombo), currently operating 115
flights a day, on average.

Jet Airways, with the acquisition of JetLite, and along with its Economy Class
Jet Airways Konnect service, today has a combined fleet strength of 109
aircraft and operates over 449 flights daily.

About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offers by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT professionals to work on higher value activities.
Automated capabilities such as multivariable testing (MVT), segment discovery,
Adaptive Targeting, product recommendations, and advanced analytics provide
advanced functions that increase conversion rates, sales, customer engagement
and lifetime value while automating processes to lower costs and increase
marketing agility.

Autonomy Interwoven powers the world's leading corporate websites, media and
ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile.

Please visit www.autonomy.com/interwoven to learn more.

Autonomy Editorial Contacts:

Winifred Shum Ian Bain
Autonomy (US) The Red Consultancy (US)
+1 408 771 6668 +1 415 618 8806
wshum@autonomy.com ian.bain@redconsultancy.com

Edward Bridges David Vindel
Financial Dynamics (UK) The Red Consultancy (UK)
+44 207 831 3113 + 44 207 025 6529
edward.bridges@fd.com david.vindel@redconsultancy.com

SOURCE Autonomy Corporation plc

Winifred Shum of Autonomy Corporation plc (US), +1-408-771-6668,
wshum@autonomy.com; or Edward Bridges, of Financial Dynamics (UK), +44 207 831
3113, edward.bridges@fd.com; or Ian Bain, (US), +1-415-618-8806,
ian.bain@redconsultancy.com, or David Vindel, (UK), + 44 207 025 6529,
david.vindel@redconsultancy.com, both of The Red Consultancy, for Autonomy
Corporation plc