Leading Global Marketing and Technology Agency LBi Launches a Unique Dining Experience for ELECTROLUX

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS, Jul
06 (MARKET WIRE) --
Electrolux have launched a unique dining experience which allows up to 12
people to host their own lunch or dinner party encased in a glass room on
the rooftop of the Palais de Tokyo in Paris. Launching on June 5th it
will be open for 12 months, where a resident chef will be combining art
with food to develop a truly unique dining experience. Combining a
cookery school below the restaurant, people can express themselves by
creating food with a view of the Eiffel Tower and then share a rare
dining experience with friends. http://www.art-home-electrolux.com/

Everyone is invited to dine at the Palais de Tokyo although it is expected
to quickly become a celeb spot. All bookings will be conducted via the
website which has been developed by LBi. Electrolux will also be
auctioning some of the tickets via the website to the highest bidders,
with the revenues going to charity.

The partnership with the Palais de Tokyo was created by the French event
agency Vaudoo. LBi and Vaudoo then partnered to position Electrolux as a
brand that enables consumers to express themselves through the Art Home
concept. LBi were responsible for the strategy, user experience, design,
ePR, CRM, digital media, mobile and social media elements. This ambitious
concept marks a continuing trend for brands to create genuine believable
consumer experiences in place of advertising.

Tom Poynter, Client Partner at LBi said "this is a fantastic example of
where LBi wishes to engage with brands that embrace digital and have a
vision that is aligned with our proposition of "Building Believable
Brands" online."

About LBi:

LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely
full service agency of its kind in Europe, LBi provides the full range of
digital capabilities, including digital strategy, branded content, service
design, media, CRM, technology, managed hosting and support services. The
Company employs over 1,500 professionals located primarily in the major
European, American and Asian business centers; such as Amsterdam, Atlanta,
Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm.
LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam
(symbol: LBI). www.lbi.com

Electrolux1:
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Electrolux2:
http://hugin.info/86897/R/1327240/312633.jpg

Electrolux3:
http://hugin.info/86897/R/1327240/312634.jpg

For further information please contact:
Sarah van Praagh
Press contact
LBi UK
+44 20 7063 6465
Sarah.VanPraagh@LBi.com

Eva Ottosson
Group Communications Manager
LBI International AB
+46 709 41 21 40
eva.ottosson@lbi.com

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