Israel News Network (INN) Retains TransMedia to Publicize Its Debut on Comcast Cable;...

Mon Jul 13, 2009 5:30am EDT
 
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Israel News Network (INN) Retains TransMedia to Publicize Its Debut on Comcast
Cable; Program to 'Check and Balance' Al Jazeera English
TransMedia Also to Announce INN's Joint Venture Partner, Freedom Watch,
Opening an Office in Boca Raton

BOCA RATON, Fla., July 13 /PRNewswire/ -- Israel News Network (INN),
www.IsraelNewsNetwork.com, said it has retained TransMedia Group to publicize
INN's debut next month as a weekly half hour news program Sunday mornings on
Comcast  

The program will begin airing in South Florida at 7 AM, Sunday, Aug. 30 and
then expand to other markets and gradually to a longer format of news and
feature stories on Israel and the Middle East in response to the expansion of
Al Jazeera English in the U.S. 

"Our publicity will underscore INN's plan to bring more perspective, balance
and accuracy to the way Al Jazeera English covers Israel," said TransMedia
Group's CEO Tom Madden, a former Vice President and Assistant to the President
of NBC.  

According to TransMedia, each INN program would feature a segment that is
related to the Al Jazeera report of the week that INN will expand upon.  For
example, if Al Jazeera reports that Israeli checkpoints don't allow
Palestinians to get proper medical care, INN would run a feature about IDF
medics who work in the West Bank and treat EVERYONE who needs help, even
injured terrorists. 

TransMedia's publicity will explain that INN is supported by the public
interest watchdog group, Freedom Watch, which is a joint venture partner with
INN. Founded by pro-Israel attorney Larry Klayman, Freedom Watch has offices
in Washington, DC, Beverly Hills and now Boca Raton, Madden said. 

About TransMedia Group 
TransMedia Group is a full-service international PR firm serving clients
worldwide since 1981. 


SOURCE  TransMedia Group

Jennifer Weinstein, TransMedia Group, +1-561-750-9800 x227,
Jennifer@Transmediagroup.com

 

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