REG-Arsenal Holdings PLC: Director/PDMR Shareholding

On 9th July 2009, Arsenal Holdings plc (the "Company") received notification
that on 9th July 2009 Stan Kroenke, a director of the Company, acquired 160
ordinary shares of £1.00 each in the Company at a price of £8,500 per share.

Taking into account such acquisition, Stan Kroenke has a beneficial interest
in, and controls voting rights over, 17,787 ordinary shares in the Company,
representing 28.58% of the Company's issued ordinary shares.

10th July 2009

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