Middle East's Home-Grown Fashion Destination 'Salam Stores' Hosts Paris Hilton's...

Middle East's Home-Grown Fashion Destination 'Salam Stores' Hosts Paris
Hilton's My BFF in Dubai

DUBAI, July 14 /PRNewswire/ -- Salam Stores, the home-grown boutique
department store concept in the Middle East with stores in Oman, Qatar and
UAE, recently hosted actress, designer and entrepreneur Paris Hilton at their
retail outfit in Dubai. Paris Hilton was visiting Dubai to film the third
season of her popular reality show and Salam Stores became an associate for
'My New BFF Dubai'.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090713/353241 )
On the night of June 24th, Salam Stores at Wafi, Dubai, was glowing in
tinges of pink as it prepared to welcome Paris Hilton and her entourage from
My New BFF Dubai for a VIP-only filming of the show. Looking lovely in a
pastel green Marcelo Quandros gown, Paris Hilton greeted and met VIPs, top
fashionistas and local celebrities who attended the star-studded evening at
Salam Stores.
Bassam Abou Issa, Executive Director Business Development, Board Member
of Salam International and Ibrahim Bitar, Regional General Manager, Salam
Stores, greeted Paris to the sprawling boutique store which houses top
international designer labels like Armani Collezioni, Alessandro Dell'Acqua,
D&G, Blugirl, Red Valentino, M. Missoni, Just Cavalli, Class Roberto Cavalli,
GF Ferre, Versace Jeans Couture, Love Moschino and the visiting celebrity's
own signature line as well.
Paris chose a few special tees from her brand collection and signed them
for her fans and charity.
As a part of this alliance Salam Stores and their high-end product
offering has been integrated into the fabric of the show that is aimed at a
global audience. Paris along with the My BFF cast wore the latest creations
from top designer labels housed at Salam Stores during the third season.
Contestants during the challenge shot at the store were judged by Paris while
they interacted with different products housed at Salam Stores, Wafi, from
signature brands like Escada, Love Moschino, Just Cavalli, Armani Collezioni
and Diesel among others.
"As an icon of fashion and style excellence we are always keen to enrich
the lifestyle experience of our customers. This exciting event and
sponsorship with Paris Hilton's My New BFF Dubai is an affirmation of our
commitment to putting Dubai in the international style arena," said Bassam
Abou Issa.
Debanjana Chaudhuri - Program Manager - BPG Public Relations Level 6 MAF
Tower Deira City Centre- PO Box 3294 Dubai UAE T +971-4-295-3456 Ext 301 - M
+971-(0)50-1851989 debanjana@batespangulf.com
SOURCE Salam Stores

Debanjana Chaudhuri - Program Manager - BPG Public Relations Level 6 MAF Tower
Deira City Centre- PO Box 3294 Dubai UAE T +971-4-295-3456 Ext 301 - M
+971-(0)50-1851989 debanjana@batespangulf.com