'Dealership to the Stars' Automotive Legends Selects NeoSynergy Dealer Management...

'Dealership to the Stars' Automotive Legends Selects NeoSynergy Dealer
Management System
Paperless, Energy-efficient Management Tools Complement Automotive Legends'
Environmental Initiatives

BLOOMFIELD HILLS, Mich., April 19 /PRNewswire/ -- NeoSynergy, a Web-based
automotive software firm, announced today that the company has completed the
installation of their dealership-management system (DMS) at Automotive
Legends, a premium automotive dealership and lifestyle boutique located in
Malibu, Calif. NeoSynergy is providing the company with a comprehensive
system to quickly and effectively manage its inventories of prestige vehicles,
automotive accessories, and lifestyle and fashion lines. In addition,
NeoSynergy software will help Automotive Legends provide consumers with
targeted information about available products.
"We are honored to work with Automotive Legends and to add such a renowned
brand to our client roster," said David Wassmann, Chief Executive Officer and
President of NeoSynergy. "NeoSynergy offers clients such as Automotive
Legends unparalleled tools to efficiently manage their business and to
streamline the marketing of their products and offerings online. With 80
percent of consumers shopping online, Web marketing is increasingly becoming a
core component of dealers' business, not just an extension of their
advertising efforts."
The Darwin of Technology
The cornerstone of NeoSynergy's revolutionary system is the Web-based
Darwin XE software package, which handles inventory, customer records and
transaction data for the sales, service and parts organizations in real time.
Accordingly, Darwin XE is the only system dealers need to track and manage all
aspects of their business, including account ledgers, product inventories,
vehicle sales reports and documentation, consumer-contact information, and
parts and service performance.
As a Software as a Service (SaaS) solution, Darwin XE offers a number of
technological advantages over server-based software. SaaS is designed to
leverage existing Web browser technologies and user controls, for a more
intuitive interface. SaaS solutions offer enterprises the ability to pay for
subscription-based service on a monthly basis, rather than the large upfront
costs for software purchases. In addition, SaaS solutions, such as Darwin XE,
ensure subscribers have access to the latest technology, unlike traditional
software packages that require downloading technical patches or purchasing
newer versions of the product.
After reviewing many management solutions, Automotive Legends selected
NeoSynergy primarily for the enhanced usability and cost advantages over
server-based systems. Darwin XE offers Legends the ability to track and manage
sales of vehicle, automotive accessories and lifestyle products in one
convenient system with a single, easy-to-use, interface. This lets Legends
staff spend less time on system administration and more time on business
management. Plus, Darwin XE costs significantly less that other systems, with
lower monthly subscription rates, and no requirements for a long-term contract
or specialized computer equipment. The Web-based application also dramatically
decreases the amount of energy and paper consumed by a traditional DMS.
The Darwin XE system is designed to feed inventory and pricing information
direct to the web, streamlining online marketing efforts. When paired with
NeoSynergy's Best Deals service, the system makes dealers' vehicle inventory
and specials available to more than two-million car shoppers each week through
a partnership with AOL Autos (https://autos.aol.com). When Buy Direct launches
this summer, customers will be able to place deposits, start the financing
process, or complete the full transaction online.
"From a business perspective, NeoSynergy is a great fit for Automotive
Legends -- allowing us to manage our vehicle and retail inventory in one
system," said Wil Cashen, Customer Sales and Dealer Support of Automotive
Legends. "From a customer perspective, the ability to purchase our cars and
products online will be a very compelling option. From an environmental
perspective, we appreciate that the Web-based NeoSynergy systems will reduce
our paper use, and be much more cost and energy-efficient than running a
dedicated computer server in our facility."
For more information about NeoSynergy, Darwin XE and other products that
help dealers sell more cars for less money, visit www.neosynergy.net or call
toll free 866.972.5372.
Automotive Legends is Bringing "Green to the Scene"
The environmentally friendly management program is a part of Automotive
Legends' larger initiative to help improve the environment and community of
Malibu. On Saturday, April 19th, Legends will be celebrating Earth Day with a
fashion show launching California's Rising's Spring Women's Collection, titled
Peace, Love & Trees. The special Earth Day event will take place at the
Malibu Country Mart in Malibu, Calif. from 7:00 p.m. - 11:00 p.m. PST.
Consumers will be invited to purchase apparel from California Rising with 20
percent of sales going to Dream Street, a camp for kids with cancer and
terminal illness (www.dreamstreetfoundation.org). Guests will also have the
opportunity to participate in a specialty auction to generate additional money
for Dream Street. The free event is open to the public. For more information
visit: legendsboutique.blogspot.com or www.californiarising.com.
About NeoSynergy, Inc.
NeoSynergy, Inc. (http://www.neosynergy.net), based in Bloomfield Hills,
Mich., is a provider of Web-based enterprise automotive retail management,
advertising and e-commerce software and services to the automotive industry.
NeoSynergy's suite of products -- Best Deals, Buy Direct and DARWIN XE --
enable manufacturers, service providers, dealers and consumers to be linked in
real time via the Internet to seamlessly conduct vehicle, parts and service
transactions. NeoSynergy's products allow dealers of all sizes to improve
operational efficiency, generate revenue and consolidate accounting across
multiple locations, franchises and system services.
SOURCE NeoSynergy

Mary Bester, +1-248-644-0800 x258, mbester@clearblue.com, or Patty Cox,
+1-248-232-7979, patty.cox@neosynergy.net, both for NeoSynergy