Tsavo Names AOL Veteran Mike Macadaan to Head Product & Design Team

SANTA MONICA, Calif.--(Business Wire)--
Tsavo Media (www.tsavo.com), a new company focused on delivering
highly relevant experiences to the digital touch points in consumers'
lives, has named Mike Macadaan Vice President of Product and Design.

Most recently Vice President of Design at AOL, Macadaan brings to
Tsavo more than 10 years' experience directing organizations in the
areas of product and user experience design. He has held product and
content leadership roles for such companies as TechTV, Intuit and
GO.com. He is also actively involved with the Southern California
start-up community as the founder of Twiistup (www.twiistup.com).

At launch, Tsavo is placing its technology focus on content and
how users experience media on a daily basis. Over time, the company
will grow its portfolio using proprietary relevancy technology to
enhance segments beyond media.

"Mike has a profound understanding of how consumers interact with
products and brands in this space," said Michael Jones, founder and
CEO, Tsavo Media. "At Tsavo, we believe that immediate relevancy
creates engagement, and that continued relevancy within the experience
will foster lifetime adoption. That charter will guide Mike and his
team as Tsavo goes to market."

"I'm delighted to be working with Mike Jones and the Tsavo
organization," Macadaan said. "At Tsavo, sustained engagement is
everything. We're striving to present a custom experience to every
user who touches our properties. We expect to break new ground in
reaching consumers wherever they may be."

Macadaan founded Twiistup in 2007. The organization connects
innovative people from technology, media and entertainment. Events
feature start-ups chosen to showcase their products and services to
influential bloggers, investors, the media, and those interested in
learning about what's hot in technology.

About Tsavo Media

Tsavo Media (www.tsavo.com) delivers highly relevant experiences
to today's digital consumers. Initially, the company's technology will
focus on content, with the goal of improving how consumers experience
media. In the next phase, Tsavo's relevancy technology will enhance
segments beyond media. The company is based in Santa Monica, Calif.

Note to editors: a headshot of Mike Macadaan is available on
request.

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2008