Trek WSD Launches "Women Who Ride Club"

WATERLOO, WI, Apr 19 (MARKET WIRE) --
Trek Women Specific Design (WSD) has today announced the formation of its
"Women Who Ride Club," a network of women from all walks of life united in a
common interest: a love of riding bikes. An off-shoot of Trek WSD's successful
"Women Who Ride" program -- an eclectic group of five women blogging about
their lives on and off the bike -- the "Women Who Ride Club" gives female
cyclists of all ages, abilities, and backgrounds access to the larger community
of
women cyclists. Club membership provides a number of benefits, including
exclusive "Women Who Ride" gear, a club newsletter with training tips,
inspirational stories, expert advice, and product info, monthly product
giveaways,
VIP access to Trek WSD-sponsored events, and a number of other perks.

"We're really excited to build on the success of our 'Women Who Ride'
program
by introducing this new club," noted Trek WSD Brand Manager, Krista Rettig.
"Trek Women is dedicated to expanding and supporting the community of female
cyclists, both new and experienced riders alike. Whether they want to ride to
race, ride to get in shape, ride to work, or just ride around the block with
family and friends, our mission is to get as many women on bikes as possible.
It's really all about strengthening the community by providing a range of
resources to help make cycling as fun and as rewarding as possible."

The "Women Who Ride Club" is open to all women from ages 18 to 118. Club
membership requires an annual fee of $39.99 and includes a welcome packet with
over $90 worth of "Women Who Ride" gear. For more information about the club,
or to register, please visit www.trekbikes.com/women.

About Trek Bicycles:

Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global
leader in bicycle design and manufacturing. From the original hand-built steel
touring frames introduced in 1976 to the revolutionary OCLV Carbon first
introduced in 1992, Trek's passion for innovation, quality, and performance
leads the industry with next-generation technology and thinking. With an
unprecedented eight Tour de France titles in the last nine years, six straight
24-hour World Solo Mountain Bike Championships, and countless other professional
wins,
Trek enjoys a rich tradition of victory in the world's premier cycling
events. Today, with a broad range of bicycles and cycling products under the
Trek, Gary Fisher, Bontrager, and Klein brand names, Trek continues to pursue
new ways to bring the joy of cycling to all people.

Image Available: here

CONTACT:
Krista Rettig
(920) 478-2191, ext 12289
Email Contact

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