Sears Introduces Buyer Protection for Home Appliances

HOFFMAN ESTATES, IL, Jul 06 (MARKET WIRE) --
Sears (NASDAQ: SHLD), the nation's leading appliance retailer, is giving
consumers one more reason to shop Sears first for their appliances, with
the introduction of the "Sears Buyer Protection(SM) Program" -- the only
program of its kind made available among national major home appliance
retailers. The Sears Buyer Protection Program, available July 6, 2009
through August 1, 2009, will cover major appliance purchases over $399
when purchased with your Sears card if the accountholder loses his or her
job. The program even covers the cost of service agreements,
installation, delivery and more if those items were purchased with the
appliance. "The beauty of this program is it's absolutely free with your
Sears card," said Kevin Brown, vice president and chief marketing officer
for home appliances at Sears. "Our customers have told us that even with
the Sears best price guarantee, they have been deferring much-needed
appliance purchases. With Sears' Buyer Protection Program, customers can
move forward with confidence and make a purchase knowing that if
something unforeseen happens with a job, the Sears Buyer Protection
Program will credit their Sears account for that purchase and allow them
to keep the appliance," Brown said. "This is available for all home
appliance brands carried at Sears, which has the nation's best selection
of appliance brands. That includes LG, Samsung, Whirlpool, G.E. and
America's number one appliance brand -- Kenmore."

How it Works

If a customer purchases a major home appliance over $399 with a
Citibank-issued Sears card and loses his/her full-time job after 60 days
and up to 1 year from the date of the purchase, 1/12th of the purchase
price will be credited to the account each month that the customer is
unemployed. This credit covers the appliance and related accessories,
extended warranties, maintenance agreements, protection and service
agreements, delivery haul-away, installation and sales tax. If the
customer is still unemployed one year after the purchase, they will
receive a credit to their account for the remaining purchase amount. The
customer keeps the appliance and will owe nothing on that purchase. The
customer can make their purchase at a Sears store or at www.sears.com.
Excludes Sears Outlets and The Great Indoors. Not available to residents
that have a billing address or make a purchase in Puerto Rico and Guam.

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