OLR's New Birmingham Office Bucks Trend

European Retailers benefit from new local resource to support critical Oracle
Retail systems
BIRMINGHAM, UK--(Business Wire)--
Outsourcing and offshoring application support is standard-practice in the
information technology industry as companies send jobs overseas, to places like
… the UK? In a shrinking economy, rather than contracting, OLR
(www.OLRretail.com), a retail software services firm has expanded their support
capabilities to their existing Birmingham office. To provide a broad range of
leveraged expertise to Europe, the Middle East and Africa, OLR is hiring local
experts in implementing and supporting retail merchandising and planning
systems.

OLR serves the global retail industry, specializing in Oracle Retail
applications deployment and around-the-clock support. With additional offices in
the US serving North & South America, and Australia serving Asia Pacific, OLR
uses time-zones to their advantage, providing software development and
assistance 24 hours a day.

"Our strategic investment into our Birmingham support office demonstrates our
commitment not only to Europe, but also the Middle East, and Africa," said Ken
Wehr, CEO of OLR. Mr. Wehr is experienced, having played a key role in Retek`s
expansion from the US and APAC to Europe in 1996. "Although we support our
clients from a global team of experienced professionals, it is important for us
to have delivery capability within the major time zones to work with clients
during their business day," added Mr. Wehr.

Today's extremely competitive retail industry is driving merchants to increase
product availability for consumers despite demands to reduce inventory levels
and control rising manufacturing and distribution costs. Modern merchandising
and planning technologies provide retailers better decision making capabilities
to meet these complex demands with both more timely information and better
quality data. The day-to-day management of these systems, however, can distract
merchants from core business activities and improving customer satisfaction.
"For retailers operating on razor-thin margins, OLR provides an important,
cost-effective alternative to maintaining internal IT teams with expertise over
a wide range of products," commented Mr. David Hawkings, OLR Vice President of
Business Development - EMEA.

OLR's decision to choose Birmingham for their European headquarters was
influenced by its strong tradition of innovation and talented workforce. A
commitment to economic revitalization, along with a vibrant community, high
quality of living, and close proximity to London, have spurred the growth of
business and IT services companies in England's second-largest city.

Media Contact:
David Hawkings, +44 7980 221278
david.hawkings@OLRretail.com

Copyright Business Wire 2009