NASCAR(R) Star Matt Kenseth Wins for America!

Free Curly Fries at Arby's(R) Restaurants This Monday, March 10th
ATLANTA--(Business Wire)--
Racing phenomenon Matt Kenseth has taken the checkered flag at
Atlanta Motor Speedway on Saturday, March 8, 2008 during the Nicorette
300 winning Arby's curly fries for all of America. This Monday, March
10th is the "Matt's Monday" celebration and Arby's will give away free
medium curly fries to celebrate the #17 win.

Customers who bring in a printed copy of the official race results
from a newspaper or web site to participating Arby's on March 10th
will receive their free order of curly fries.

"There's a lot to celebrate today, it's our first win this season
and the first Matt's Monday free curly fry day at Arby's," said
Kenseth. "I'm glad I could bring it home for the fans!"

Arby's "Matt's Monday" free medium curly fry give away is valid
only on the Monday's following a race won by Matt Kenseth in 2008,
limited to one order per person with race results, while supplies
last, is not valid with any other offer and is available at
participating Arby's locations.

Arby's is a sponsor of Kenseth's No. 17 Ford Fusion NASCAR
Nationwide Series entry.

About Arby's Restaurant Group, Inc.

Arby's Restaurant Group, Inc. (ARG) is a subsidiary of Triarc
Companies, Inc. (NYSE: TRY, TRY.B). ARG, based in Atlanta, is the
franchisor of the Arby's restaurant system, which consists of more
than 3,600 restaurants worldwide, and is owner and operator of over
1,100 of those restaurants located in the United States. Founded in
1964, Arby's quick service restaurants specialize in offering slow
roasted and freshly sliced roast beef sandwiches as well as its Market
Fresh(R) deli-style sandwiches, toasted subs, wraps and salads with
the convenience of a drive-thru. Arby's offers guests a unique, great
tasting alternative to traditional fast food with its one-of-a-kind
menu items including the Beef 'n Cheddar, Curly Fries and Jamocha
shakes. To learn more about Arby's, please visit www.arbys.com.

NASCAR is a registered trademark of the National Association for
Stock Car Auto Racing, Inc.

Roush Fenway Racing Trademarks and Matt Kenseth's name and/or
likeness used by authority of Roush Fenway, LLC.

Arby's Restaurant Group, Inc.
Media:
Kathy Siefert, 678-514-4152
newsroom@arbys.com

Copyright Business Wire 2008