Digitaria and Ooyala Collaboration Leads to Marketing Strategy Success

MOUNTAIN VIEW, Calif. & SAN DIEGO--(Business Wire)--
Ooyala, a leading online video platform provider, and Digitaria, a leading
digital marketing and technology firm, have been working in collaboration to
create highly innovative and interactive Web experiences designed to help
organizations strengthen their marketing strategies. Digitaria helps
organizations define online strategy and objectives and then articulates a clear
and comprehensive path for accomplishing those objectives using the latest Web
2.0 and multimedia technologies. Taking advantage of all forms of marketing,
Digitaria is leveraging Ooyala's rich online video platform to bring high
quality digital media to its portfolio of offerings. Ooyala Backlot was the
perfect complement given its flexibility, scalability, and comprehensiveness. It
is important for Digitaria to provide an online video solution that makes
streaming video easy to manage for clients. By using Ooyala Backlot, Digitaria
is able to offer an end-to-end solution that includes management, delivery, and
reporting of media content, to its customers.

"Digitaria seeks out the best and most innovative technology partners to work
with and Ooyala`s video solution set integrates well into our overall digital
platform," said John Van Spyk, GM of Digitaria Sports, a division of Digitaria.
"Ooyala will help us meet the increasing demand from clients who want unlimited
control of their multimedia assets."

AVP Pro Beach Volleyball Tour, Inc., a lifestyle professional beach volleyball
events entertainment company, is an example of an implementation that combines
Ooyala's sophisticated technology with Digitaria's technology and design
expertise, resulting in an unique, eye-catching user experience. Through this
collaborative effort, AVP is able to execute on its online video strategy of
bringing high-quality content to volleyball enthusiasts worldwide.

"It is exciting to work with companies such as Digitaria, watching ideas and
strategies come to fruition by combining creativity, expertise, and technology,"
said JR Becko, Sales Director at Ooyala. "AVP is one of many sites using the
power of online video to augment Web environments. It is amazing to see the
results that can be produced when two companies with unique areas of expertise
collaborate to create a truly revolutionary viewing experience."

About Ooyala

Ooyala is a video technology company that provides an integrated platform
enabling the delivery, management, and monetization of high quality video
content. Ooyala's partner portfolio includes 1000s of media companies including
Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be
created by clicking here: http://www.ooyala.com/products/install. For more
information please visit www.ooyala.com.

About Digitaria

Digitaria (www.digitaria.com) is a leading digital marketing and technology firm
headquartered in San Diego with additional offices in Los Angeles and New York.
Since 1997, Digitaria has consistently led the field in creating digital
experiences online through Web sites, intranets, extranets, digital asset
management, interactive marketing campaigns and business solutions that are both
measurable and memorable. Digitaria represents many of the largest brands in the
world. Active clients include Atlanta Falcons, ASICS Shoes, Best Western
International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX
Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC
Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT
Enterprises, Inc. and many others. For additional information, please visit
http://www.digitaria.com. Follow Digitaria on Twitter:
www.twitter.com/digithoughts.

©Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands
and product names and trademarks are the registered property of their respective
companies.

Ooyala
Shalini Gupta, 650-316-3433
shalini@ooyala.com
or
Digitaria
Erik Bratt, 858-775-0882
erik.bratt@digitaria.com

Copyright Business Wire 2009