TinselVision Adds UTV Film Library to Premium, Free Offerings

Blockbuster Titles Available in HD and Free Streaming

MUMBAI, India, May 17 /PRNewswire/ -- TinselVision, a Tinsel Cinema online
service delivering premium Indian and Bollywood entertainment content,
community and lifestyle to its rapidly growing audiences within and beyond the
Indian sub-continent, announced today the upcoming release of UTV's
blockbuster theatrical titles at www.tinselvision.com, including Swades, and
other major films, such as Chup Chup Ke, Life in a Metro, Taxi No. 9211, among
many others. The movies will be available for free streaming and
pay-per-view, in high definition, and supported by advertising and a worldwide
ad sales organization.
Over ninety-percent of TinselVision's stable and growing worldwide
audience comes from the US, UK, Canada, UAE and India, core markets where its
online audiences are buoyed by the company's global footprint of ad sales
veterans, one of the first and most extensive staffing investments of its kind
for Bollywood new media. This worldwide team of seasoned professionals have
accelerated their pace in step with the rapidly expanding ad pipeline, which
just achieved a run-rate of 14 million monthly impressions. TinselVision is
preparing to announce mega-brand, major buy advertisers in all key audience
markets just before its June launch of community companion site, ChannelMine.
This news also follows TinselVision's entry into the Indian market
alongside the conversion of paid television content to free viewing. Since
May 1st, when Tinsel operations removed geo-blocking restrictions in India,
traffic and viewership at the entertainment destination has more than doubled,
a trend forecasted to be repeated in June following another major expansion.
TinselVision licenses content from News Corporation's Star TV, Zoom TV, Yash
Raj Films, Shemaroo, UTV, B4U Music, B4U Networks, and Zee TV, among others to
be announced in May.
ABOUT TINSELVISION
TinselVision(TM), a trademarked service of Tinsel Cinema, LLC, is a
Washington, DC and Mumbai, India-based premium VoD provider launched its niche
service in late November 2007, achieving traffic leadership within its segment
in January, 2008. TinselVision delivers Bollywood and South Asian movies,
television series and sporting events via IPTV to PCs, laptops, TVs and mobile
devices to South Asian households in the US, UK, Canada, and globally. The
service provides millions of visitors and viewers with community, lifestyle,
aspiration, choice, affordability, control and convenience through on-demand
access to one of the fastest growing libraries of South Asian content while
offering a new and lucrative distribution channel to content producers and
owners. The company licenses content from Zee TV, News Corporation's, Star TV,
Zoom TV, Yash Raj Films, Shemaroo, UTV, B4U Music and B4U Networks, among
others. For more information visit www.tinselvision.com.
SOURCE TinselVision

Pankaj Bhushan, VP of Licensing & Marketing, TinselVision, +1-202-213-8113,
pankaj (at) tinselvision.com