Lattice Semiconductor Appoints Allyanz Its Representative in Australia and New Zealand

HILLSBORO, OR, Nov 11 (MARKET WIRE) --
Lattice Semiconductor (NASDAQ: LSCC) today announced that Allyanz Pty Ltd
will represent Lattice and its full range of products in Australia and
New Zealand.

"Allyanz is delighted to partner with Lattice throughout Australia and New
Zealand," said Daud Ally, General Manager of Allyanz. "Lattice is
recognized worldwide as a leader in programmable logic. We look forward to
working closely with Lattice to enable our valued customers to design with
and take advantage of Lattice's comprehensive portfolio of programmable
logic solutions."

"Lattice is excited that Allyanz is now our representative in Australia
and New Zealand," said Stacy Fender, Lattice's Corporate Vice President of
Sales. "With its expertise in the Australia-New Zealand electronics
marketplace, a solid background in marketing differentiated semiconductor
solutions and a focus on supporting customer design requirements, Allyanz
is uniquely qualified to help Lattice expand its market share."

About Allyanz

Allyanz Pty Ltd is a specialist supplier of electronic components and
display solutions in Australia and New Zealand. Headquartered in
Melbourne, Australia, Allyanz is partnered with a select group of industry
leading manufacturers for semiconductors, passive components and display
solutions.

Allyanz is focused on providing its customers with the applications
engineering and design support they require, to encourage continued design
innovation in the electronics marketplace across Australia and New
Zealand.

For more information, visit www.allyanz.com.au

About Lattice Semiconductor

Lattice is the source for innovative FPGA, PLD, programmable Power
Management and Clock Management solutions. For more information, visit
www.latticesemi.com

Lattice Semiconductor Corporation, Lattice (& design), L (& design) and
specific product designations are either registered trademarks or
trademarks of Lattice Semiconductor Corporation or its subsidiaries in the
United States and/or other countries.

GENERAL NOTICE: Other product names used in this publication are for
identification purposes only and may be trademarks of their respective
holders.

EDITORIAL/READER CONTACT:
Brian Kiernan
Corporate Communications Manager
Lattice Semiconductor Corporation
503-268-8739 voice
503-268-8193 fax
brian.kiernan@latticesemi.com

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