Examine the Air Quality Products Market in The U.S.: Air Purifiers, Humidifiers and...

Examine the Air Quality Products Market in The U.S.: Air Purifiers, Humidifiers and Dehumidifiers

NEW YORK--(Business Wire)--Reportlinker.com announces that a new market research report
related to the Household industry is available in its catalogue.

Air Quality Products Market in the U.S.: Air Purifiers,
Humidifiers and Dehumidifiers

To order that report:

www.reportlinker.com/p065165/Air-Quality-Products-in-the-US-Air-
Purifiers-Humidifiers-and-Dehumidifiers.html

For more information, contact Nicolas by email
nbo@reportlinker.com , or by phone +33 4 37 65 17 03.

Is the air quality market getting smothered? Not quite, but in the
coming years, it will be tougher for it to catch air. While SBI
forecasts the U.S. market for air quality product manufacturing will
grow to $221 million by 2012, this is on substantially softened growth
due to tighter discretionary spending by consumers as a result of a
softer U.S. economy. Players have faced difficulty in differentiating
their products from competitors, which has led to a saturated
marketplace with many like products offering few unique benefits.

Add to that, big box stores, which serve as large outlets for air
quality products, have put enormous downward price pressure on
suppliers. While no one can argue with improving efficiency and
productivity, this pressure--coupled with increasing commodity
prices--has meant tough times for the industry, especially for
companies that are not well diversified. The key to survival in the
coming years mill rely on cost reduction and innovation--two elements
that in combination are challenging to any company.

This all-new SBI report contains comprehensive data and analysis
on the U.S. market for air quality product manufacturing. The report
focuses on portable air purifiers, humidifiers, dehumidifiers and the
various combinations thereof for personal or household use, sold
primarily in the U.S. small appliance market.

The report provides data on shipments, imports and exports for the
air quality category and identifies key economic and market trends
affecting the industry. It also profiles key manufacturers,
highlighting their strengths, performance, product portfolios and
significant recent events. Also included are marketing, distribution
and retail overview, outlining aspects of getting the products to
market, and a consumer demographic analysis.

This report estimates the U.S. market value for air quality
product manufacturing using data from government sources, trade
associations and their publications, business journals, company
literature and investment reports. In most cases, historical data are
provided for a 10-year period (1998-2007).

The U.S. market supply has been calculated from data provided by
the U.S. Department of Commerce and its various bureaus. The data were
collected from domestic plant shipments, adding imports and
subtracting exports. The market size, therefore, is mathematically
represented as shipments + (imports - exports). Note that the dollar
values are net selling values--i.e., free on board (f.o.b.) from the
manufacturing plant--and do not reflect retail/wholesale sales to the
end consumer. Shipments refer to product shipped from the factory to
distributors, which represents the supply side of the industry and not
demand or actual sales.

Report data were gathered from several sources, including:

Shipment statistics for air quality products--reports published by
the U.S. Census Bureau, including the Annual Survey of Manufacturers
(ASM) and the Current Industrial Report on Small Electrical

Household Appliances

Import and export data--the Commerce Department's USA Trade Online
website

Revenues for manufacturers--company reports and SEC filings (In
most cases, a company's U.S. revenues specifically for air quality
products were a small part of the company's total revenues and were
not stated. Where possible, SBI has provided estimates on sales of
these products.)

Consumer demographics data--the Simmons Market Research Bureau
(New York, NY) spring 2007 consumer survey

What You'll Get in this Report?

Air Quality Product Manufacturing in the U.S. makes important
predictions and recommendations regarding the future of this market,
and pinpoints ways current and prospective marketers can capitalize on
current trends and spearhead new ones. No other market research report
provides both the comprehensive analysis and extensive data that Air
Quality Product Manufacturing in the U.S. offers. The report addresses
the following segments:

The Market (including market size and composition, and projected
market valuation growth)

Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)

End-Users

Marketing Trends

Plus, you'll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report?

If your company is already competing in the air quality industry,
or uses these products, you will find this report invaluable, as it
provides a comprehensive package of information and insight not
offered in any other single source. You will gain a thorough
understanding of the current market, as well as projected market
demand and trends through 2010.

This report will help:

Marketing Managers identify market opportunities and develop
targeted promotions plans.

Research and development professionals stay on top of competitor
initiatives and explore demand.

Advertising agencies working with clients in the air quality
product industry understand the product buyer to develop messages and
images that compel consumers to purchase these products.

Business development executives understand the dynamics of the
market and identify possible partnerships.

Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the
vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary

Scope

Methodology

Market Size and Growth

Air Quality Products Top $176 Million

Figure 1-1 U.S. Air Quality Products Market, 1998-2007 (in million
$)

Overseas Production Causes Decline in U.S. Shipments

Table 1-1 U.S. Air Quality Product Shipments, Imports and Exports,
1998 and 2003-2007 (in million $)

Figure 1-2 U.S. Air Quality Products Market: Domestic vs. Foreign
Production, 1998-2007 (in million $)

U.S. Market Rises to 10 Million Units

Figure 1-3 U.S. Air Quality Products Market, 1998-2007 (in
millions of units)

Unit Shipments, Imports, Exports and Prices

Imports Dominated by China Manufacturing

Table 1-2 U.S. Air Quality Product Imports by Country of Origin,
1998 and 2003-2007 (in million $)

Exports to the Philippines No More

Table 1-3 U.S. Air Quality Product Exports by Country of
Destination, 1998 and 2003-2007 (in million $)

Market Forecast

U.S. Market for Air Quality Products to Top $221 Million by 2012

Figure 1-4 U.S. Air Quality Products Market Forecast, 2007-2012
(in million $)

Trends & Opportunities

Economic Factors

GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008

Producer Price Increases for Small Electrical Household Appliances

Residential Markets Head South

The Air and EPA

The Allergy-Asthma-Air Connection

Product Innovation Meets Consumer Learning Curve

Core Company Values and Commitment Important

Energy Star Efforts

Stress, Medical Costs and Self-Medicating

East Meets West in Modern Day Personal Care Appliances

The Indulgent Spa Influence

Consumer Expenditures and Household Demographics

Table 1-4 Average U.S. Household Spending: Total, Household
Furnishings/Equipment and Small Appliances/Miscellaneous Housewares,
2002-2006 ($)

Baby Boomers: Attitude and Income

The Home Lifestyle Takes Hold

Individualization and Personalization

Market Landscape

Fragmented and Diverse

Retailer Pressure

Innovation and Cost Reduction Key

To Consolidate or Not to Consolidate

Distribution & Marketing

Marketing Product Innovation: Easier, Greener, Deeper

Direct Response TV Opportunities

High-end Retail Channel Opportunities

Consumers

Consumer Ownership Penetration

Table 1-5 Consumer Household Ownership Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)

Chapter 2 The Market

Scope

Methodology

Market Size and Growth

Air Quality Products Top $176 Million

Figure 2-1 U.S. Air Quality Products Market, 1998-2007 (in million
$)

Table 2-1 U.S. Air Quality Products Market and Year-over-Year
Change, 1998-2007 (in million $)

Small Electrical Household Appliances Strong

Figure 2-2 U.S. Small Electrical Household Appliance Market,
2003-2007 (in billion $)

Table 2-2 U.S. Small Electrical Household Appliance Market and
Year-over-Year Change, 2003-2007 (in billion $)

Figure 2-3 Air Quality Products as a Share of the U.S. Small
Electrical Household Appliance Market, 2003-2007 (%)

Value of Shipments, Imports and Exports

Overseas Production Causes Decline in U.S. Shipments

Table 2-3 U.S. Air Quality Product Shipments, Imports and Exports,
1998 and 2003-2007 (in million $)

Domestic Production as a Share of U.S. Market Also Declines

Figure 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign
Production, 1998-2007 (in million $)

Table 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign
Production and Year-over-Year Change, 1998-2007 (in million $)

Figure 2-5 Domestic vs. Foreign Production as a Share of the U.S.
Market Value for Air Quality Products, 1998-2007 (%)

Figure 2-6 Exports as a Share of U.S. Air Quality Product
Shipments, 1998-2007 (%)

Unit Shipments, Imports and Exports

U.S. Market Rises to 10 Million Units

Figure 2-7 U.S. Air Quality Products Market, 1998-2007 (in
millions of units)

Table 2-5 U.S. Air Quality Product Shipments, Imports and Exports,
1998 and 2003-2007 (in millions of units)

Unit Shipments Decline, Prices Rise

Figure 2-11 U.S. Air Quality Product Shipments and Average Net
Selling Price per Unit, 1998-2007 (in millions of units)

Unit Imports Catch Air, Prices Trend Upward

Figure 2-12 U.S. Air Quality Product Imports and Average Net
Selling Price per Unit 1998-2007 (in millions of units)

Unit Exports Freefall, Prices Skyrocket

Figure 2-13 U.S. Air Quality Product Exports and Average Net
Selling Price per Unit 1998-2007 (in thousands of units)

Domestic vs. Foreign Production as a Share of U.S. Market

Figure 2-8 U.S. Air Quality Products Market: Domestic vs. Foreign
Production, 1998-2007 (in millions of units)

Table 2-6 U.S. Air Quality Products Market: Domestic vs. Foreign
Production and Year-over-Year Change, 1998-2007 (in millions of units)

Figure 2-9 Domestic vs. Foreign Unit Production as a Share of the
U.S. Market for Air Quality Products, 1998-2007 (%)

Figure 2-10 U.S. Air Quality Products Unit Exports as a Share of
Shipments, 1998-2007 (%)

Imports and Exports by Country

Imports Dominated by China Manufacturing

Table 2-7 U.S. Air Quality Product Imports by Country of Origin,
1998 and 2003-2007 (in million $)

Figure 2-14 Estimated Share of U.S. Air Quality Product Imports by
Country of Origin, 2007 (%)

Exports to the Philippines No More

Table 2-8 U.S. Air Quality Product Exports by Country of
Destination, 1998 and 2003-2007 (in million $)

Figure 2-15 Estimated Share of U.S. Air Quality Product Exports by
Country of Destination, 2007 (%)

Market Forecast

U.S. Market for Air Quality Products to Top $221 Million by 2012

Figure 2-16 U.S. Air Quality Products Market Forecast, 2007-2012
(in million $)

Chapter 3 Trends & Opportunities

Overview

Economic Factors

GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008

Figure 3-1 U.S. Current-Dollar GDP vs. Real GDP, 2002-2008 (in
trillion $)

Figure 3-2 Percentage Changes in U.S. Current-Dollar GDP, Real GDP
and the GDP Price Index, 2002-2008 (%)

Rising Manufacturing Costs

Figure 3-3 U.S. Producer Price Indexes for Selected Commodities,
1997-2006

Figure 3-4 U.S. Producer Price Indexes for Small Electrical
Household Appliances, 1998-October 2007

Housing Market Trends

Residential Markets Head South

New Home Sales

Figure 3-5 Annualized U.S. New Single-Family Home Sales by Region,
January 1997-July 2007 (in thousands of units)

Existing Home Sales

Pending Home Sales

Figure 3-6 Annualized U.S. Existing Home Sales by Region,
2004-2006 and August 2006-August 2007 (in thousands of units)

Figure 3-7 U.S. Pending Home Sales Index by Region, 2004, 2005,
1st Half 2006 and July 2006-July 2007

Building Permits

Figure 3-8 U.S. New Housing Units Authorized by Building Permits,
January 1997-August 2007 (in thousands of units)

Environmental Trends & Opportunities

The Air and EPA

Table 3-1 Six Principal EPA Air Pollutants

Table 3-2 Percentage Change in Air Pollutant Levels, 1980 vs. 2006
and 1990 vs. 2006

Table 3-3 Percentage Change in Air Pollutant Emissions, 1980 vs.
2006 and 1990 vs. 2006

Figure 3-9 Growth of GDP, Vehicle Miles Traveled, Population and
Energy Consumption vs. Aggregate Emissions, 1980-2006

Figure 3-10 Number of People Living in Counties with Air Pollutant
Concentrations Exceeding National Ambient Air Quality Standards, 2006
(in millions)

The Allergy-Asthma-Air Connection

Exurbanization and Noise Pollution

Product Innovation Meets Consumer Learning Curve

Core Company Values and Commitment Important

Energy Star Efforts

Table 3-4 Energy Star Achievements by Product Type, 2006

Table 3-5 Energy Savings of Energy Star Products vs. Standard
Products, 2006

Health & Wellness Trends & Opportunities

Stress, Medical Costs and Self-Medicating

Table 3-6 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007

Table 3-7 Top 10 Health-Related Searches Conducted Using Major
U.S. Internet Search Engines, Q1 2007

East Meets West in Modern Day Personal Care Appliances

Table 3-8 Selected Aromatherapy Essential Oils and Their Healing
Benefits

Table 3-9 Selected Colors and Their Healing Benefits

Emerging Treatments

The Indulgent Spa Influence

Demographic Trends & Opportunities

Consumer Expenditures and Household Demographics

Table 3-10 Average U.S. Household Spending: Total, Household
Furnishings/Equipment and Small Appliances/Miscellaneous Housewares,
2002-2006 ($)

Table 3-12 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Household Size, 2002-2006 ($)

Table 3-13 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Age, 2002-2006 ($)

Table 3-14 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Household Income, 2002-2006 ($)

Table 3-15 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Race and Ethnicity, 2003-2006
($)

Opportunities with Women

Table 3-16 What Is Important to Women

Table 3-17 Major Body and Beauty Concerns of Women

Baby Boomers: Attitude and Income

Table 3-18 U.S. Population by Age Group, 2000, 2005 and 2010 (in
millions)

Home Trends & Opportunities

The Home Lifestyle Takes Hold

Individualization and Personalization

Chapter 4 Corporate Profiles

Overview

Retailer Pressure Innovation and Cost Reduction Key

To Consolidate or Not to Consolidate

Blueair, Inc.

Overview

Product Portfolio

Significant Events

Fedders Corp.

Overview

Product Portfolio

Table 4-2 Fedders Air Purifier, Humidifier Product Portfolio, 2007

Performance

Figure 4-1 Estimated Revenues of Fedders, 2003-2006 (in million $)

Significant Events

HoMedics, Inc.

Product Portfolio

Significant Events

Jarden Corp.

Overview

Product Portfolio

Table 4-3 Bionaire Air Quality Product Portfolio, 2007

Table 4-4 Holmes Air Purifier, Humidifier Product Portfolio, 2007

Table 4-5 Sunbeam Humidifier and Vaporizer Product Portfolio, 2007

Performance

Figure 4-2 Total Annual Net Sales of Jarden, 2002-2006 (in million
$)

Source: Jarden Corp. Annual Report 2006.

Figure 4-3 Total Annual Net Sales of Jarden Consumer Solutions,

2002-2006 (in million $)

Significant Events

Kaz Inc.

Overview

Product Porfolio

Table 4-6 Kaz Air Purifier Product Portfolio, 2007

Table 4-7 Kaz Humidifier Product Portfolio, 2007

Significant Events

NACCO Industries, Inc. (Hamilton Beach)

Overview

Product Portfolio

Table 4-8 Hamilton Beach Air Quality Product Portfolio, 2007

Performance

Figure 4-4 Estimated Revenues of NACCO Industries, 2002-2006 (in
billion $)

Figure 4-5 Estimated Revenues of Hamilton Beach/Proctor-Silex,

2002-2006 (in million $)

Significant Events

Vornado Air LLC

Overview

Product Portfolio

Table 4-8 Vornado Air Quality Product Portfolio, 2007

Whirlpool Corp.

Overview

Product Portfolio

Table 4-9 Whirlpool Air Quality Product Portfolio, 2007

Performance

Figure 4-6 Revenues of Whirlpool Corp., 2002-2006 (in billion $)

Significant Events

Chapter 5 Promotion & Distribution

Overview

Marketing Product Innovation: Easier, Greener, Deeper

Table 5-1 Selected New Air Quality Product Introductions, 2007

Table 5-1 Selected New Air Quality Product Introductions, 2007

From Manufacturer to Marketer to Retailer

Direct Response TV Opportunities

Table 5-2 Share of New Infomercials by Category, 2006

High-end Retail Channel Opportunities

Major Retailers Changing Their Outreach

The Sharper Image: A Cautionary Tale

Figure 5-1 Total Annual Revenues of The Sharper Image, 2003-2007
(in million $)

Figure 5-2 Annual Net Sales of Sharper Image Air Purifiers,
2003-2007 (in million $)

Figure 5-3 Share of Sharper Image Air Purifier Net Sales vs. Other
Revenues, 2003-2007 (%)

Expo Attendance Increasing

Chapter 6 Consumers

The Simmons Survey System

Consumer Ownership Penetration

Table 6-1 Consumer Household Ownership Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)

Figure 6-1 Consumer Household Ownership Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)

Consumer Purchase Penetration

Table 6-2 Consumer Household Purchase Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)

Figure 6-2 Consumer Household Purchase Rates (Last 12 Months) for
Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)

Demographic Characteristics of Owners

Table 6-3 Demographic Indicators for Humidifier Ownership, 2007
(index)

Table 6-4 Demographic Indicators for Dehumidifier Ownership, 2007
(index)

Table 6-5 Demographic Indicators for Air Cleaner Ownership, 2007
(index)

Demographic Characteristics of Recent Purchasers

Table 6-6 Demographic Indicators: Air Quality Product Purchase in
the Last 12 Months, 2007 (index)

Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last
12 Months) by Product Type, 2007 (index)

Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last
12 Months) by Product Type, 2007 (index)

Psychographic Statements

Table 6-8 Air Quality Product Consumer Agreement with Selected
Shopping Statements, 2007 (index)

Table 6-9 Air Quality Product Consumer Agreement with Selected
Health & Wellness Statements, 2007 (index)

To order that report:

www.reportlinker.com/p065165/Air-Quality-Products-in-the-US-Air-
Purifiers-Humidifiers-and-Dehumidifiers.html

More market research reports?

Go to http://www.reportlinker.com

(Long URLs in this release may need to be copied/pasted into your
Internet browser's address field. Remove the extra space if one
exists.)

Reportlinker
Nicolas
nbo@reportlinker.com
+33 4 37 65 17 03.

Copyright Business Wire 2007