Yahoo! Articulates Strategy to Foster Mobile Ecosystem and Deliver the Best Mobile...

Yahoo! Articulates Strategy to Foster Mobile Ecosystem and Deliver the Best Mobile Internet Experience to Billions of Consumers

Yahoo! Announces Mobile Developer Platform, Introduces New Mobile
Home Page and Launches Yahoo! Go 3.0
LAS VEGAS--(Business Wire)--Yahoo! Inc. (NASDAQ:YHOO) today extended its mobile leadership by
unveiling several game-changing new solutions expected to accelerate
the growth of the mobile industry. In a series of announcements,
Yahoo! outlined its strategy to enable and lead a mobile ecosystem
ultimately serving billions of users by providing indispensable &
compelling services to consumers, developers, publishers and
advertisers.

"Yahoo!'s ultimate goal is to bring the best possible Internet
experience to the billions of mobile consumers around the globe," said
Marco Boerries, executive vice president, Connected Life, Yahoo! Inc.
"We believe that to succeed on such a scale, the best strategy is to
open up our mobile platform in order to tap the innovation and talent
of the world's developers and publishers. Together, we'll be able to
offer the wide selection of content and services that will allow
individual consumers to choose their own ideal mobile Internet
experiences."

The four underlying tenets to Yahoo!'s mobile strategy are:

1. Enabling developers and publishers mobilize their services
quickly, at high quality and low cost, across hundreds of devices

Until today, mobile publishers have been constrained by the
historically high costs of development resources, the fragmented
landscape of mobile devices, browsers and operating systems, and the
lack of scalable development platforms. These barriers have limited
the options for both consumers and publishers, handicapping the
adoption of mobile data services at levels way below the potential of
the marketplace.

Announced today, the Yahoo! Mobile Developer Platform introduces a
one-stop solution for developers to create mobile-optimized
applications (i.e. Mobile Widgets) that are easy to build, quick to
deploy, and run across a wide selection of devices, thus making it
easier for Internet content and services to "go mobile." By providing
developers with tools to write code once and efficiently publish their
content across hundreds of devices -- instantly accessible by hundreds
of millions of users -- Yahoo!'s Mobile Developer Platform is expected
to usher in a dramatic acceleration in the adoption of mobile services
by creating an explosion of new choices for the consumer.

See related announcement titled: "Yahoo! Mobile Developer Platform
to Enable Developers and Publishers to Build Applications with Instant
Reach across Hundreds of Devices")

2. Delivering indispensable mobile services

Yahoo!'s mobile strategy is rooted in product innovation and
excellence. Developing essential "core" Internet services that are
built specifically for the needs of mobile consumers, like its
industry-leading oneSearch offering, are critical for driving adoption
of mobile data services at large scale.

Today, Yahoo! added another essential new service though the beta
launch of the new Yahoo! mobile home page, a visually-stunning and
easy to navigate interface for the most visited mobile site in the
U.S. (M:Metrics, October 2007) -- destined to quickly become the
essential starting point for the mobile Internet globally. Designed to
incorporate the best "home page" elements from pioneering PC portals
such as My Yahoo! and the Yahoo.com front page, it embraces a dynamic,
open and highly personalized approach. By visiting
http://beta.m.yahoo.com from select mobile phone browsers, consumers
will experience an open and customizable home page where users can
personalize their mobile experience like never before, by drawing on
content from the Yahoo! network and the leading Web properties from
around the Internet. Yahoo! will make this new mobile home page
available across an increasing number of devices and mobile browsers
over the next few months.

See related announcement titled: "Yahoo! Redesigns Mobile Home
Page to Be the Essential Starting Point for Mobile Consumers"

Yahoo! continues to innovate, refine and enhance Yahoo! oneSearch.
oneSearch recently added new features to make finding a movie on the
go even easier and recently added reviews from both critics and users.
Consumers on select carriers and handsets can even watch trailers.
oneSearch also features Flight Tracker, which enables consumers to
stay on top of the constantly changing air travel system right from
their mobile phones with up-to-the-minute flight information,
including flight departure/arrival times, departing/arriving
terminals, gates and more. Yahoo! also incorporated content from
Yahoo! Answers and Wikipedia to increase the amount of rich content
available in consumers' mobile search results and deliver instant
answers from a variety of sources. By adding content from Yahoo!
Answers and Wikipedia, Yahoo! is allowing mobile consumers to tap into
the Internet's largest knowledge sharing communities and reference
sites while on the go. Over 400 million answers from over 120 million
Yahoo! Answers users worldwide are available to consumers in 18
localized country versions of oneSearch, helping consumers find
opinions, suggestions and facts quickly on their mobile devices.

3. Setting the gold standard for the best mobile Internet
experience across the widest range of devices

Launched in early beta today at CES, Yahoo! Go 3.0 -- Yahoo!'s
flagship, all-in-one mobile offering -- provides the best Internet
experience available for a phone. Yahoo! Go 3.0 builds on the success
and popularity of the 2.0 version, but where Yahoo! Go 2.0 was a
collection of mobile-optimized Yahoo! services, Yahoo! Go 3.0 is an
"open" environment offering Yahoo!'s full selection of Mobile Widgets
developed by third parties. Users now can tap into the vast selection
offered by the rest of the Internet -- making it even easier for
mobile consumers to get exactly what they want, when they want it and
how they want it.

Key new enhancements include:

-- A More Intuitive and Rich Design -- a visually stunning new
look that makes efficient use of the phone's small screen and
speeds consumers' ability to access the services they want

-- A Truly Personalized Home Page -- offers an at-a-glance update
of what's new since the last visit, previews of favorite web
content, and quick links to frequently-used services

-- Mobile Widgets -- rich applications that let consumers' access
and enjoy their favorite Internet brands and services on their
phones -- whether from Yahoo! or any other provider

See related announcement titled: "Yahoo! Launches Yahoo! Go 3.0,
Extends Leadership and Sets New Standard for the Mobile Internet"

4. Monetizing the fast-growing audience of the mobile Internet

Yahoo! is focused on creating the monetization engine for the
mobile Internet: enabling publishers to monetize their services, and
advertisers to reach their target audiences at large scale and with
impact. One step towards that objective is today's launch of display
advertising in the new Yahoo! Go 3.0 beta client. Many more
innovations in mobile monetization tools and services are planned over
the course of 2008.

Yahoo! currently offers mobile display advertising in 21 countries
with search marketing live in the United States, the United Kingdom
and Japan. Yahoo! is the exclusive advertising partner for Vodafone in
the United Kingdom.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California.

For more information on Yahoo! Mobile please visit
mobile.yahoo.com.

Yahoo!, oneSearch, and the Yahoo! logo are trademarks and/or
registered trademarks of Yahoo! Inc. All other names are trademarks
and/or registered trademarks of their respective owners.

This press release contains forward-looking statements that
involve risks and uncertainties concerning the Yahoo! Go 3.0 beta
(including without limitation the statements contained in the
quotations from management in this press release), as well as Yahoo!'s
strategic and operational plans. Actual events or results may differ
materially from those described in this press release due to a number
of risks and uncertainties. The potential risks and uncertainties
include, among others, the possibility that the expected or planned
further implementations of Yahoo! Go 3.0 described may be delayed, may
not ultimately be implemented, or if implemented may not be
successful; consumers may not accept or respond as positively to
Yahoo! Go 3.0 as anticipated; and competitors may offer similar
competing services. More information about potential factors that
could affect Yahoo!'s business and financial results is included under
the captions, "Risk Factors" and "Management's Discussion and Analysis
of Financial Condition and Results of Operations," in Yahoo!'s Annual
Report on Form 10-K for the fiscal year ended December 31, 2006 and
Quarterly Report on Form 10-Q for the quarter ended September 30,
2007, which are on file with the SEC and available at the SEC's
website at www.sec.gov.

Visit http://mobile.yahoo.com/newsroom for more information.

Yahoo!, Inc.
Cory Pforzheimer, 408-349-2686
coryp@yahoo-inc.com
Zealous Wiley, 408-349-3623
zealous@yahoo-inc.com

Copyright Business Wire 2008