Versatile Develops Initial Hershey iPhone Application

Tue Nov 10, 2009 3:15am EST
 
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  MECHANICSBURG, PENNSYLVANIA, Nov 10 (MARKET WIRE) -- 
Versatile Systems Inc. (TSX VENTURE: VV)(AIM: VVS), announces that the
Company has developed a unique, highly interactive application for
deployment on the Apple iPhone(TM) and iPod Touch(TM) for The Hershey
Company.

    The Hershey's(R) Syrup iPhone application provides a rich media
experience that is engaging for the users while at the same time
effectively reinforcing the image of Hershey's Syrup as America's #1
brand of chocolate syrup. "The creation of this application showcases
Versatile's ideal combination of technology and marketing capabilities"
said Bob Joyce, President Versatile Systems. "Versatile's long history of
mobile expertise and enterprise software development combined with our
expanded creative capacities positions Versatile to be in the forefront
of the rapidly expanding social media mobile software market."

    The application provides users an interactive experience on how to
create, stir - and drink - a glass of Hershey's Chocolate Milk using
Hershey's Syrup. Once the application is downloaded, a user will be able
to interact with a bottle of Hershey's Syrup and a glass of milk to be
able to create a glass of chocolate milk. The stirring and drinking
process is fully animated and comes equipped with customized sounds that
make drinking each glass of Hershey's chocolate milk unique and
interesting to each and every user. A video that demonstrates the
application can be viewed at:

    http://www.youtube.com/watch?v=QMl7nwQhZGI

    The application provides an entertaining experience that uses many of the
device's features including the touch screen, accelerometer and
microphone. "Versatile understood our branding requirements, developed a
storyboard to support those requirements and rapidly delivered a great
app," said Scott Crowell, Director, Technology for The Hershey Company.
"We know they deliver great enterprise expertise, but we were really
excited by the depth of their creative capabilities."

    About The Hershey Company

    The Hershey Company (NYSE: HSY) is the largest producer of quality
chocolate in North America and a global leader in chocolate and sugar
confectionery. Headquartered in Hershey, Pa., The Hershey Company has
operations throughout the world and more than 12,000 employees. With
revenues of more than $5 billion, Hershey offers such iconic brands as
Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers
as well as the smooth, creamy indulgence of Hershey's Bliss chocolates.
Hershey is a leader in the fast-growing dark and premium chocolate
segment, with such brands as Hershey's Special Dark and Hershey's Extra
Dark. In addition, Artisan Confections Company, a wholly owned subsidiary
of The Hershey Company, markets such premium chocolate offerings as
Scharffen Berger and Dagoba. For more than 100 years, The Hershey Company
has been a leader in making a positive difference in the communities
where we live, work and do business. The Milton Hershey School,
established by the company's founder in 1909, provides a nurturing
environment, quality education, housing, and medical care at no cost to
children in social and financial need. The School is administered by the
Hershey Trust Company, Hershey's largest shareholder, making the students
of Milton Hershey School direct beneficiaries of Hershey's success.
Please visit us at www.hersheys.com.

    About Versatile

    Versatile provides business solutions that enable companies to improve
sales, marketing and distribution of their products. Versatile also
provides information technology services for the implementation,
maintenance and security of mission-critical computer environments.
Versatile has the ability to architect solutions involving both
proprietary and third party components. For more information:
www.versatile.com.

    Forward-Looking Statements

    This document may contain forward-looking statements relating to
Versatile's operations or to the environment in which it operates, which
are based on Versatile's operations, estimates, forecasts and
projections. These statements are not guarantees of future performance
and involve risks and uncertainties that are difficult to predict or are
beyond Versatile's control. A number of important factors including those
set forth in other public filings could cause actual outcomes and results
to differ materially from those expressed in these forward-looking
statements. Consequently, readers should not place any undue reliance on
such forward-looking statements. In addition, these forward-looking
statements relate to the date on which they are made. Versatile disclaims
any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or
otherwise.

    Copyright 2009 Versatile Systems Inc. All rights reserved.

    The TSX Venture Exchange and the AIM market of the London Stock Exchange
have not reviewed and do not accept responsibility for the adequacy or
accuracy of this release.

Contacts:
Versatile Systems Inc.
John Hardy
Chairman and CEO
1-800-262-1633
International: 001-206-979-6760

Versatile Systems Inc.
Fraser Atkinson
CFO
1-800-262-1633
Website: www.versatile.com

Copyright 2009, Market Wire, All rights reserved.

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